New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
11 min read
Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]
Meghan McKenzie | Posted on
8 min read
You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]
14 min read
Powerful eCommerce copy must do two things well to work for your bottom line. First, it must include strong keyword optimization and content that captures the intent of what consumers are looking for online and capitalizes on and satisfies that intent. If your copy does this, you benefit from: More time spent on page Higher […]
2 min read
Maintaining a presence within the affiliate marketing world requires keeping ahead of changes in a variety of different sectors. Affiliate marketers need to understand the current state of the SEO industry and tailor their content in order to play well with search engines such as Google. At the same time, affiliate marketers need to write […]
Rick Leach | Posted on
12 min read
User manuals play a crucial role in ensuring the success of any product or service. They serve as a bridge between the creators and the users. Without an instruction manual or a guide, a user may not know how to navigate and unlock the full potential of a system, product, or service. The user manual […]
Carlos Meza | Posted on
13 min read
Do you ever wonder why some websites keep you glued to the screen while others have you closing the tab faster than a toddler throwing broccoli on the floor? It all boils down to user experience (UX). That includes the invisible magic of transition words. If you think of transition words as unnecessary frills, think […]
5 min read
It’s not often that writers are in the limelight. Some may achieve fame by hitting the bestseller lists, but most practice their craft quietly behind the scenes, especially if creating content like we do around here. These blog posts, articles and product descriptions go out into the world without bylines, but they’re highly impactful for […]
Rick Leach | Posted on
9 min read
The right amount to pay a freelance writer in 2024 depends on many factors. You can’t spend more than your profit margin allows, but you also want to be fair to the talented folks churning out your white papers and blog posts. To help you get the most bang for your buck while protecting your […]
Rick Leach | Posted on
18 min read
Learn healthcare content marketing tips for strategy, claims, SMEs, AI review, patient stories, AEO, and final publishing checks.
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