New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Rick Leach | Posted on
16 min read
AI content governance is how you keep “looks done” from meaning “ready to publish.” A practical framework of rules, roles, and review gates that actually hold.
Rick Leach | Posted on
16 min read
Human-led, AI-assisted content is the only viable strategy for businesses that want to stay competitive in an increasingly AI-driven content landscape. Right now, boardrooms and marketing teams are stuck in a polarized debate that misses the point. On one side are the efficiency absolutists. They look at artificial intelligence and see a magic button that […]
Richard Leach | Posted on
13 min read
According to HubSpot’s 2024 State of Generative AI & How It Will Revolutionize Marketing study, 56% of marketers who use generative AI for content creation say it performs better than content created without it. So, what are the other 44% getting wrong? Chances are, they’re prioritizing quantity over quality. AI has made it astoundingly easy […]
Rick Leach | Posted on
15 min read
SEO is more important than ever and continues to evolve. Now, the #1 result is no longer the most valuable, most visible position. Instead, Featured Snippets have given way to AI Overviews (AIOs) as the dominant results. AI Overviews may seem to represent a threat to visibility but actually present a huge opportunity. The good […]
Rick Leach | Posted on
6 min read
Rick breaks down how to spot spun content, why it’s still a problem in the age of AI, and what you can do to prevent it from slipping into your content strategy. In the video above, Rick breaks down the still-relevant (and still risky) practice of spinning content — what it is, how to identify […]
Rick Leach | Posted on
11 min read
Let’s play a game. Spot the difference between these two search queries: Query 1: Content writing services. Query 2: We have a special content project coming up, and my in-house writers won’t be able to handle the volume. I need a content provider experienced with agencies, tight deadlines, and demanding clients. I don’t want to […]
Rick Leach | Posted on
18 min read
For people in digital marketing and content creation, AI technology and machine learning haven’t just taken the world by storm — they’ve seemingly changed it overnight. Since ChatGPT’s initial launch in November 2022, dedicated content writers who have spent a lifetime sharpening their skills have been struggling to find the same amount of work. Content […]
Rick Leach | Posted on
19 min read
In today’s world, a diverse content catalog that’s helpful and informative isn’t just a “nice to have.” This content collection, rich in useful and educational materials, is not merely an optional asset; it’s a critical component in your strategy for search engine optimization (SEO) and improving visibility. After all, content doesn’t just sell your products; […]
Rick Leach | Posted on
20 min read
By now, you likely know that a lot goes into creating an airtight approach to SEO for your marketing content. Each piece needs to be readable, well-structured, informative, and in-depth. But what you may not know is that achieving top SERP rankings isn’t just about the value of the content itself. The authority value of the author behind […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.