Eric Hoppe
Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He’s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he’s pretty serious about marketing, he does love to drop a great dad joke on occasion.
How Freelancers Support In-house Teams
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign ...[ continue reading ]
Why SME Review Is a Viable Solution to Scaling an Expert Project
Adding an SME review layer to your content creation plan boosts the credibility and ranking of your business’s landing pages and blogs. Find ...[ continue reading ]
A Look at Content Optimization Tools
It's hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates ...[ continue reading ]
Looking for Ways to Increase Your Site’s Authority? Try Working with …
No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. ...[ continue reading ]
50 Popular Types of Web Content for Driving User Engagement
Having fresh, informative and interesting types of content remains the best way to attract readers and search engines to your website or social ...[ continue reading ]
MozCon Here We Come!
Being good at SEO relies on staying current with what's working, finding new tactics to test, and discovering new technologies that can help ...[ continue reading ]
We’re Sponsoring the Content Strategy Collective!
Our mission is to help our clients create amazing content at scale. There are a lot of moving parts involved, including having a ...[ continue reading ]
Google’s Product Review Algo Update – What Does It Mean Fo …
Google's algorithm updates have a time-honored tradition of shaking up the SEO world. There are few things that affect the industry more than ...[ continue reading ]
Thought Leadership Central: How to Write a White Paper
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types ...[ continue reading ]