Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]

How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]

What Is Content Marketing? Content marketing is the practice of creating and distributing content that’s valuable and relevant to people in your target audience. It’s important to remember that what’s valuable to one person isn’t valuable to another. That’s why it’s so important to define your target audience carefully before you start developing your first piece of […]

No matter what you sell, you need content to educate people about your company and persuade them to call, click, email or buy. With so many firms publishing the same type of content, however, it’s easy to get lost in the shuffle. One way to stand out from the crowd is to hire subject matter […]

The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it.  What does this mean for you?  It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]

Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]