New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Meghan McKenzie | Posted on
14 min read
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
Meghan McKenzie | Posted on
7 min read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
6 min read
Albert Einstein said, “In the middle of difficulty lies opportunity.” He was encouraging others to face problems with the knowledge that they might find a way to resolve them or learn from the experience. Many businesses — online and off — are facing serious challenges in 2020, particularly given the impact that COVID-19 is having […]
Meghan McKenzie | Posted on
12 min read
With more and more business revenue driven by leads that are generated online, the focus on B2B content creation has intensified. Smart companies realize that relevant, useful information draws potential customers into the sales funnel. While content creation for consumers—B2C—might garner more attention in the marketplace, a strong B2B content creation strategy can produce quantifiable, […]
Meghan McKenzie | Posted on
20 min read
Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]
Rick Leach | Posted on
9 min read
The right amount to pay a freelance writer in 2024 depends on many factors. You can’t spend more than your profit margin allows, but you also want to be fair to the talented folks churning out your white papers and blog posts. To help you get the most bang for your buck while protecting your […]
9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
13 min read
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]
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