Rick Leach | Posted on
16 min read
User-first content for SEO places the reader at the heart of your content strategy — and it’s at the core of Google’s Helpful Content update. To stand a chance of ranking high on the SERPs, content needs to be polished, scintillating, and hyper-personalized. Every post you publish is an opportunity to strengthen your brand, build a community, and […]
Krista Morris | Posted on
17 min read
Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines prioritize certain factors? Because human readers prioritize them. In this way, search engines are the gate keepers of visibility. They aim to deliver the highest quality match to a user’s query as […]
13 min read
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
Rick Leach | Posted on
11 min read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
Drew Berger | Posted on
3 min read
There seems to be a mindset prevailing throughout many marketing forums that SEO and content marketing are separate entities, and the key to crafting an excellent marketing campaign is finding a balance between the two. There is a movement, however, in establishing that SEO and content marketing are inexorably related, and as such must be […]
5 min read
The secret to success in content marketing is to produce engaging content. That particular piece of advice has been offered by just about every expert in the industry. But the only way you can engage your audience is if you get website traffic to begin with. In fact, getting website traffic is so important that […]
3 min read
Search engine optimization (SEO) has undergone a major evolution in the past few years. Between constantly changing search engine algorithms, the increasing success of social media optimization, and the continuing success of e-mail marketing, SEO requires a greater understanding in order to provide worthwhile results. It is because SEO requires a greater understanding that it […]
Laura Dohan | Posted on
2 min read
Happy Halloween and happy Friday! Today, Matt demonstrates how to order SEO metadata with your content. We’ve made it easy for you and your writer to work together to get the metadata you need for your SEO strategy. From within the advanced order option area in the content order form, you will want to click ‘yes’ […]
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