3 min read
Now that Google and other search engines punish keyword stuffing as a frowned-upon tactic, optimizing your content to attract traffic has become harder. Top search firms, SEO content writers and SEO strategists currently employ Latent Semantic Indexing (LSI), which allows them to determine what a page is about regardless of the frequencies of words present. […]
Drew Berger | Posted on
3 min read
It’s not often you get a chance to examine your content for quality, but the practice of content auditing may be the difference between success and failure in the content marketing game. Here is a simple guide to content audits and the benefits they can provide for your site. What Is a Content Audit? Simply put, a […]
Drew Berger | Posted on
3 min read
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
Drew Berger | Posted on
3 min read
You’ve probably heard conversation about the decrease in human attention span, but to what extent is the damage? In 2015, research was published that found goldfish to have a higher attention span than the average human. The rise in use of smartphones, and sudden boom in prevalence of short form media like Twitter and Buzzfeed […]
3 min read
If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]
4 min read
Often at the center of much confusion is the interchanging use of the terms ‘content marketing’ and ‘content marketing strategy.’ In fact, for most people, the difference actually has little relevance. However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of […]
5 min read
Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]
4 min read
Anyone who has ever typed “SEO” or “search engine optimization” into a search engine can easily tell you about the overwhelming amount of information, tips, recommendations and how-to’s that you’ll find. That is not to mention the fact that search engine algorithms are constantly being updated, and what was true just weeks ago may now […]
3 min read
Don’t get caught being behind the times with your SEO and web marketing strategies. All good SEO content writers and strategists need to be constantly learning what’s working in the industry. Technology and search engines are constantly being updated and upgraded, which means you need to stay up-to-date too! Here are five of the most […]
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