Meghan McKenzie | Posted on
7 min read
Spontaneity has its place. If you’re deciding between tacos and Thai for dinner, wavering between a Cosmo or Stella or pondering how long you’ll stay on the ski slope, winging it is just fine. If you’re funneling your hard-earned resources into content planning, you might want to invest more than the quarter you’re using for […]
Nizam Uddin | Posted on
8 min read
Content marketing is one of the most cost-effective ways to reach a large number of people and let them know what your business has to offer. Unfortunately, many companies don’t use content effectively, mostly because it’s difficult to produce a large volume of content on a consistent basis. The good news is that it’s possible […]
6 min read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
Sarah Stasik | Posted on
5 min read
With so many brands shouting across the web today, everyone’s looking for a way to differentiate themselves. Companies are engaging in specific styles and positioning themselves as experts in smaller niches to gain traction with the right audience, and one of the ways they’re doing it is through thought leadership content. The good news for […]
Sarah Stasik | Posted on
5 min read
Play a quick game of “what if” with me, if you will. What if you were a pediatrician dealing daily with the illnesses of children, the worries of parents and the regulations that sometimes make it more difficult for you to provide care for your patients. What type of content is going to grab your […]
Sarah Stasik | Posted on
6 min read
Content marketing is a commitment. Like a romantic relationship, it’s something you have to work on daily if you want to enjoy the results, but that’s not always easy to accomplish. To add to the struggle, your relationship with content marketing will likely wax and wane, taking different amounts of mental energy and time that […]
Sarah Stasik | Posted on
4 min read
We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about content creation, SEO or digital marketing. The gimmick (and by gimmick, we mean “brilliant concept”) is the use of an actual white board. Here’s a look at why Moz’s Whiteboard […]
Sarah Stasik | Posted on
4 min read
It’s no secret that the holiday season drives retail year-over-year, and that’s true online or off. Amazon might boost its summer numbers with Prime Day, but even the Goliath of eCommerce is most hopping come October or November. Just check out this Statista graph that shows Amazon net revenue by quarter: those stair-step peaks all […]
Sarah Stasik | Posted on
3 min read
Spend a bit of time getting friendly with Google Analytics, and you’ll see how easy it is to lose yourself in content marketing metrics. From Analytics to Twitter reports, measuring content marketing performance can be accomplished many ways. Ironically, this means many companies don’t truly measure much at all. Even if you collect all the […]
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