New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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2 min read
There are more platforms for content marketing today than there were even a few years ago. Between business web pages, blogs, online newsletters, and the glut of new social media options, the available content marketing options are nearly limitless. Unfortunately, there are also a growing number of hindrances to content marketing like the Google Panda […]
3 min read
Social media has become essential in the world of content marketing, especially when it comes to promoting articles on a blog. This is a long-standing fact in the freelancing world; posting to a collective site where others can easily share your post is the hottest new “word of mouth” advertising available. As a tool, there […]
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The purpose of SEO content writing services is to create content that will rank well in searches. However, producing content that is search-friendly is not enough. Your content must provide value to your readers. Read on to learn about four ways to create SEO content for real humans. Never Mind Keyword Density Since Google penalizes […]
3 min read
Consistently generating high quality content can be a bit like cooking for a household. Meal preparation takes a great deal of time and energy: you plan the menu, shop for the ingredients, prepare the meal and finally, you serve it. Providing a satisfying meal is both challenging and rewarding. However, before too much time passes, […]
2 min read
Establishing a social media presence requires content that motivates your readers to care about the conversation that you’re trying to have. A good social media campaign should let a follower know that you understand their perspective and can offer something small that adds to their day. Let’s take a look at some social media content […]
3 min read
Once the holy grail of SEO, attaining top organic SERPs results has lost some of its luster in favor of social media currency. People seem to forget that keyword optimization is still a worthwhile pursuit that can make a big difference. While the basics of keyword optimization haven’t changed much over the years, there are […]
3 min read
It’s impossible to deny that the mobile web is growing by leaps and bounds with each passing month. What’s less clear is the best course of action to take to capitalize on this trend. Businesses that have invested years in a traditional content strategy aimed at PC users are particularly flummoxed by this shift. Fortunately, […]
3 min read
While the basic principles of good SEO are fairly straightforward, it’s the nitty-gritty that confounds many small businesses. To achieve serious results with SEO, you’ll need to dig down and get a bit more specific. Without a doubt, Facebook Pages can be powerful tools in the fight for superior SERPs rankings. The following Facebook SEO […]
3 min read
For years, we’ve been told that the use of multimedia can be an effective way to rank highly in the SERPs. Both SMBs and massive corporations rely on healthy doses of video marketing to proliferate their messages nowadays. In the video marketing realm, YouTube is the undisputed king. As such, it’s important to focus a […]
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