New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Have you ever noticed that the same people always seem to be commenting or posting on a particular blog site or forum? This isn’t that unusual. Certain people, whether they are naturally outgoing, simply like to express their opinion, or always feel the need to get in the last word, tend to post more than […]
4 min read
The holiday season is the time of year when consumers experience the highest deluge of advertising and marketing. With the increased competition, it is incredibly difficult to make marketing stand out. Sales are so common that they practically become invisible and nearly everyone has draped their marketing campaigns in hues of red, green, and white. […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
3 min read
Social media can be a valuable content marketing tool if used right. But even the best social media plan takes time to bear fruit. You need to have patience and devise a plan based on building momentum, rather than expecting immediate results. The following tips will help you create a social media plan that builds […]
3 min read
Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any new company and, when done poorly, it can mean a long road to the top — if you ever get there. Content marketing is among the most valuable and affordable marketing strategies […]
3 min read
The popular social media sharing network, Pinterest, often leads users to cluttered and disorganized boards. When using Pinterest for promotional purposes, organization is a must. As potential followers and supporters visit different boards, they tend to spend more time on those that are organized and those that have a personal touch to them. These four tips will […]
4 min read
If you are running a business that employs even a single person other than yourself, the best way to ensure a consistent brand voice is to appoint an online content manager. An online content manager is a person that creates and enforces a policy that guides online interactions your company has with the public. A […]
2 min read
Before the advent of Google Panda, online marketing relied heavily on building links by any means necessary. Thousands of websites existed simply to be used for backlinks to boost SEO. And, it worked. Any link was a good link, and they all helped to build page rank. Today, thankfully, the rules have changed. Quality Links Now […]
2 min read
You have a blog, and now you want to please your audience and make a little money. But as time goes by your traffic stays low. Here are three ways you could be driving traffic away. 1. Not Enough Content You may be posting daily, but are you providing enough content? Your posts need to be […]
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