Establishing a social media presence requires content that motivates your readers to care about the conversation that you’re trying to have.
A good social media campaign should let a follower know that you understand their perspective and can offer something small that adds to their day.
Let’s take a look at some social media content tips that might help you and your followers have a better experience.
Follow the Conversation
Social media offers people the chance to participate in a larger conversation, and it’s important that whatever content you produce is a meaningful part of the conversation that your followers are having.
There are a variety of social media tools that allow you to get a better handle on what type of conversation you should be trying to have with your brand’s followers.
Once you have a clear idea of what that conversation is, you can craft your social media posts to be more relevant and attractive to readers.
Maintain a Sensible Pace
One of the most important social media content tips to keep in mind during any campaign is to not wear out your welcome.
Always remember that you’re a guest on a follower’s feed and that it’s simply poor form to bombard readers with constant posts about your brand.
Your social media presence is never more than one “unfollow” click away from disappearing from a follower’s life forever.
There are tools that allow you to maintain a reasonable pace of posting on social media. Many social media campaigns rely upon HootSuite to keep up a regular pace.
These types of tools are very helpful when you’re concerned about staying in the conversation while also not overstaying your welcome.
Keep Current
Social media conversations are heavily driven by current events. Just as a brick-and-mortar store has to pay attention to the changing seasons, social media campaigns have to stay out in front of the changing conversation.
It’s always a good idea to have a few go-to posts ready for appropriate times of the year.
For example, a clothing website can drive a lot of traffic and sales with a post about fall fashion ideas, color co-ordination and current trends. A few properly researched posts accompanied with appropriate links can go a long way.
