There are more platforms for content marketing today than there were even a few years ago.
Between business web pages, blogs, online newsletters, and the glut of new social media options, the available content marketing options are nearly limitless.
Unfortunately, there are also a growing number of hindrances to content marketing like the Google Panda update or various Facebook algorithm updates.
If the latter have hindered your content marketing attempts on Facebook, consider the following content tips.
The Facebook Algorithm Dilemma
If you have ever refreshed your Facebook page, you probably noticed that the stories in your news feed changed slightly. Some new ones appeared and others disappeared.
This is because Facebook uses an advanced algorithm to determine your individual feed. This algorithm is designed to show you posts that Facebook believes will interest you.
While the algorithm is inexplicably complex, in terms of pure numbers, the effect of this algorithm is that whenever you post, only about 6% of your friends or followers see your post.
This is frustrating for content marketing because it means your message isn’t reaching much of your audience.
Using Images to Circumvent The Algorithm
Building social media into your marketing is an effective way to better engage your audience. This makes it important to try to improve the reach of your Facebook posts. One of the simplest ways to improve your reach is to market with images.
Facebook gives higher priority to images on news feeds, especially photo albums of images. Images are most effective when they can express a message without your audience having to read the comment section.
For facebook, where memes are particularly possible, consider using a meme generator site to create images that will engage your audience.
Beyond Facebook
Facebook isn’t the only social media site where images will help improve your content marketing. Images are particularly effective at reaching disparate audience on popular image sites like Pinterest or Instagram. Avoid sites like Twitter, though, where you audience needs to click a link to actually see the image.
The extra step defeats the purpose of using images in the first place.
