New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Nizam Uddin | Posted on
8 min read
Although Google hasn’t revealed exactly how its algorithm works, the company’s employees often provide insight into how website owners can improve their page rankings. Hundreds of factors go into determining how one-page ranks compared to all the pages competing for the same keyword, but Google’s recent updates indicate it’s important for the content on a […]
Carlos Meza | Posted on
10 min read
Content marketing is the process of planning, creating and sharing content with the people in your target audience. Sharing content with others can help you drive organic traffic to your website, convert leads into customers and keep long-term customers engaged with your brand. Although content marketing has many benefits, it can be difficult to find […]
Janna Ryan | Posted on
10 min read
When Pinterest launched in 2010, it quickly gained popularity as a place to share recipes, craft ideas and decorating tips. Since then, the site has been transformed from a digital bulletin board to a visual search engine, making it an important component of search engine optimization. With a few tweaks, your Pinterest profile can help […]
5 min read
It’s not often that writers are in the limelight. Some may achieve fame by hitting the bestseller lists, but most practice their craft quietly behind the scenes, especially if creating content like we do around here. These blog posts, articles and product descriptions go out into the world without bylines, but they’re highly impactful for […]
Rick Leach | Posted on
11 min read
While there is currently no industry standard, updating or refreshing website content every 3-6 months is an excellent best practice. This general guideline helps ensure accuracy, recency, and helpfulness. Ideally, content updates will be tied to performance, meaning pages should be constantly updated based on how they are performing. The most important things are to: […]
12 min read
When you work with freelance writers, you get the benefits of accurate, well-written content without having to hire a full-time writer or assign extra tasks to busy in-house team members. As for finding freelancers, it’s easier than ever. According to CNBC, the gig economy has grown over 15% from 2010 to 2020 as more Americans […]
6 min read
They say it takes a village, but when it comes to writing content, a crowd can do pretty amazing things. As we begin wrapping up another great year on the platform, it seems fitting that one of the final spotlights of 2021 shines on one of the very first members of our talented group. Meet […]
Richard Leach | Posted on
12 min read
Creating a single piece of well-written, effective content isn’t an easy task, but dozens? Hundreds? It’s an enormous project that requires a solid strategy for scaling. When done correctly, scaling your content creation can: Scaling can’t be done by just hiring a couple of writers and editors and pointing them at a content calendar. To […]
9 min read
It’s hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates three times as many leads at less than half the cost. It’s no wonder so many blogs and companies are leveraging it to improve search rankings, increase website traffic and keep the leads […]
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