New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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9 min read
It’s hardly a secret that content marketing is an incredibly effective strategy for growing your blog or business. Compared to outbound marketing, it generates three times as many leads at less than half the cost. It’s no wonder so many blogs and companies are leveraging it to improve search rankings, increase website traffic and keep the leads […]
Jameson Worth | Posted on
16 min read
The sheer amount of content out there is unprecedented and kind of overwhelming. Every brand wants to stand out. Every business wants to rank. Almost everyone is pumping out content to do it. What does this mean for you? It means your audience isn’t just consuming, they’re comparing. The question really isn’t if you should […]
5 min read
These days, you’re more likely to see a semicolon winking at you in casual messages than in an article or blog post. Many writers are unsure of how to use a semicolon; it’s easier to simply avoid it. Notice what we just did? 😉 Once you understand how a semicolon works, this endearing little symbol […]
6 min read
Michael Crichton is a best-selling author, but before that, he was a doctor. So were Khaled Hosseini, Tess Gerritsen, and Arthur Conan Doyle, to name a few. Medicine and writing appear to be vastly different fields, but with so many doctors carving out careers as authors, the two occupations must have something in common. Here’s […]
5 min read
Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]
6 min read
These days, it’s hard to get lost, thanks to mapping apps that give turn-by-turn directions. There’s not always a single route to a destination, though, especially a community like Crowd Content. Our writers follow unique and fascinating paths to get here, whether they’re popping in as a side hustle, continuing already established careers, or hoping […]
7 min read
Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]
5 min read
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]
Krista Morris | Posted on
17 min read
Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines prioritize certain factors? Because human readers prioritize them. In this way, search engines are the gate keepers of visibility. They aim to deliver the highest quality match to a user’s query as […]
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