New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Kevin Elliott | Posted on
18 min read
How this New Massive Algorithm Update from Google Search Can Affect Your Website’s Search Traffic It’s that time of year again! (Actually, it’s happened multiple times this year now, but who’s counting?) An algorithm update from Google that impacts how webpages rank. You’ll probably want to pay attention here because this update is a big […]
Rick Leach | Posted on
16 min read
User-first content for SEO places the reader at the heart of your content strategy — and it’s at the core of Google’s Helpful Content update. To stand a chance of ranking high on the SERPs, content needs to be polished, scintillating, and hyper-personalized. Every post you publish is an opportunity to strengthen your brand, build a community, and […]
Kevin Elliott | Posted on
12 min read
You’re trying to grow your business but your sales team can only scale so many new outbound calls and outreach emails per week. Or maybe you’ve hit a wall with your online ads. Or you’re pumping out content but it feels rudderless (“is anybody actually reading these?”). You know you have to diversify your different […]
Rick Leach | Posted on
11 min read
Content marketing drives your business. Companies leverage content to build their brand, generate sales and nurture leads. But producing content at scale takes time. According to data, it takes over four hours on average for businesses to write a blog post—an increase of 67% over a seven-year span! Ebooks can take twice as long as […]
Kevin Elliott | Posted on
15 min read
How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid Picture this. You’re writing a blog post, a social post or copy for a product page. You want it to perform well to scale website traffic and revenue, but how do you know your copy will hit the mark? Will people care or […]
Kevin Elliott | Posted on
22 min read
How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]
Kevin Elliott | Posted on
11 min read
The Importance of B2B Content Marketing Goals for Business Developing B2B content marketing goals is critical to attract new customers and grow your revenue. But strategizing a content plan can seem daunting for a B2B content marketer. Content yields high returns, but without a roadmap, your efforts will be for naught. Say your boss wants […]
Janna Ryan | Posted on
12 min read
Video is becoming an increasingly important component when it comes to online marketing. If you’re not yet using video as part of your marketing strategy, you’re missing out on a huge opportunity. This blog post will discuss the importance of video content and some tips for creating a successful video marketing strategy. Video has a […]
Carlos Meza | Posted on
13 min read
What Is Content Marketing? Content marketing is the practice of creating and distributing content that’s valuable and relevant to people in your target audience. It’s important to remember that what’s valuable to one person isn’t valuable to another. That’s why it’s so important to define your target audience carefully before you start developing your first piece of […]
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