When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]

The Internet is filled with articles telling you how vitally important it is for your business to have a blog. In fact, you’re probably tired of reading all of those irritating ‘how to start a blog’ articles that tend to make the whole process sound about 100 times simpler than it actually is. While it […]

You’ve got great products, a beautiful website and an editorial calendar filled with excellent topics. You’re determined to post the most valuable content you can find from experienced freelance writers, but even with a blog full of original articles, your sales remain the same. What have you forgotten? Manufacturer’s Product Descriptions Sabotage Your Sales You’re […]

As a form of content marketing, blog writing has a very specific advantage: it keeps your content fresh. In fact, the majority of blogs are updated as often as once per day, which is basically more fresh than any platform other than social media. Fresh marketing content is particularly good at keeping readers engaged. Thus, […]

There is a tricky relationship between traditional marketing content on websites and email marketing content. Email content has the advantage of having better organic reach, but it is less likely to engage your audience. Traditional marketing content is more engaging, in part because your audience usually takes independent action in order to view that content. […]