New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
How often do you send an email straight to the trash without opening it? If you’re like most people, it probably happens to you dozens of times every day. Unfortunately, in today’s busy world, many emails that aren’t absolutely essential are delegated to the trash can instead of claiming a few seconds of a reader’s […]
2 min read
Do you know something that might be of interest to others? Do you have a specialty that you would like to share or teach? If you do, you have the stuff great articles are made of and captivate and audience. Respected authors recommend that when starting out as a writer, you should write about what […]
3 min read
When people search the Internet, they’re looking for fast answers to their questions. They want to know something, and they want to know it now. It’s interesting, from a marketer’s perspective, to find out where these searchers are going for their information. What’s more pressing, however, is how businesses are attracting those searchers to their […]
2 min read
When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]
3 min read
The Internet is filled with articles telling you how vitally important it is for your business to have a blog. In fact, you’re probably tired of reading all of those irritating ‘how to start a blog’ articles that tend to make the whole process sound about 100 times simpler than it actually is. While it […]
3 min read
You’ve got great products, a beautiful website and an editorial calendar filled with excellent topics. You’re determined to post the most valuable content you can find from experienced freelance writers, but even with a blog full of original articles, your sales remain the same. What have you forgotten? Manufacturer’s Product Descriptions Sabotage Your Sales You’re […]
3 min read
The day you decided to become a freelance writer you became a business, and if the whole idea of entrepreneurship sends you into a panic attack, don’t freak out. Anyone can learn the habits of successful freelance writing. Just find out what successful, insanely productive freelance writers are doing and do what they do. Don’t […]
2 min read
It takes time and work to produce content that’s consistently high-quality, and smart content producers understand the value of finding the right content creation tools needed to reduce their workloads without diminishing the value that their websites deliver to loyal readers. Whether you’re looking to attract new eyeballs to a site or keep the current […]
2 min read
As a form of content marketing, blog writing has a very specific advantage: it keeps your content fresh. In fact, the majority of blogs are updated as often as once per day, which is basically more fresh than any platform other than social media. Fresh marketing content is particularly good at keeping readers engaged. Thus, […]
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