New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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2 min read
As the Internet grows up, so do SEO content writing services – gone are the days of ‘keyword stuffing’ and illegible, gibberish-filled articles. Top search engines like Google, Bing and Yahoo! all reward high-quality content with higher SERP rankings, and more importantly, your readers demand valuable, engaging content. Jeff Bullas states that content publishers have […]
3 min read
Social media has become essential in the world of content marketing, especially when it comes to promoting articles on a blog. This is a long-standing fact in the freelancing world; posting to a collective site where others can easily share your post is the hottest new “word of mouth” advertising available. As a tool, there […]
2 min read
Every year, companies spend millions of dollars on Superbowl commercials. Many of these commercials are so good that there are people who watch the game just for the ads. Commercials like Apple’s “1984” that are still watched on YouTube today. What makes these marketing campaigns so effective? The Wow! factor. The Wow! factor is more […]
2 min read
When I first started writing online, I created a template in order to write my articles more quickly. I basically applied this template to everything I wrote, if I could even vaguely justify it. While this helped speed up my writing, it often prevented my message from resonating with my target audiences. This principle is […]
3 min read
In 1998 and 1999, best selling author Elaine Cunningham published short stories in Dragon Magazine that were small vignettes about the popular characters ElaithCraulnober, ArilynMoonblade, and DaniloThann. The purpose of these short stories was to market her novels by introducing these characters a new audience and to maintaining the interest of her past audience. While […]
3 min read
When I was growing up, the internet was this totally new concept and no one was really sure what it did. Now, however, that’s not the case. I can’t tell you how many times I’ve heard, “You can find anything on the internet.” It does seem true. No matter what you’re seeking, you can more […]
14 min read
Skip directly to the Complete Guide for Using Campaigns (Beta) Today, Crowd Content released the beta version of Campaigns. Campaigns is a tool that helps marketers organize and automate their entire content strategy. Campaigns allows marketers to plan their content calendar weeks, months, or even years in advance. The tool then automatically places content orders […]
4 min read
Not to brag, but, I’ve been around the block a couple times I have made the rounds in online writing circles, and, at one time or another, my work has appeared on almost every content writing site out there. I spent almost two years writing home improvement how-tos, and earned a pretty good living at it. […]
3 min read
A recent survey conducted by Hubspot on the difference, at least perceived by marketing gurus and sales agents, between content marketing and their now well-known phrase they coined, “Inbound Marketing” has several others experts in the field expressly in opposition of their findings. I look at ‘inbound marketing’ as a way of marketing and content […]
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