2 min read
As a form of content marketing, blog writing has a very specific advantage: it keeps your content fresh. In fact, the majority of blogs are updated as often as once per day, which is basically more fresh than any platform other than social media. Fresh marketing content is particularly good at keeping readers engaged. Thus, […]
2 min read
There is a tricky relationship between traditional marketing content on websites and email marketing content. Email content has the advantage of having better organic reach, but it is less likely to engage your audience. Traditional marketing content is more engaging, in part because your audience usually takes independent action in order to view that content. […]
2 min read
When it comes to website content, fresh is best. Scraped or auto-generated content is just a big ole' waste of time, money and resources. Says who? Matt Cutts, the leader of Google's own Webspam team, that's who. In one of his recent YouTube Q & A sessions, Cutts answers the question of whether or not […]
2 min read
Looking for new ways to improve the quality of your marketing content? There are literally hundreds of online content writer tools and applications that can help you. The following top ten content writer tools are the best digital options to help you improve the efficiency and effectiveness of your content marketing. 9. Google Calendar – […]
2 min read
As the Internet grows up, so do SEO content writing services – gone are the days of ‘keyword stuffing’ and illegible, gibberish-filled articles. Top search engines like Google, Bing and Yahoo! all reward high-quality content with higher SERP rankings, and more importantly, your readers demand valuable, engaging content. Jeff Bullas states that content publishers have […]
3 min read
Social media has become essential in the world of content marketing, especially when it comes to promoting articles on a blog. This is a long-standing fact in the freelancing world; posting to a collective site where others can easily share your post is the hottest new “word of mouth” advertising available. As a tool, there […]
2 min read
Every year, companies spend millions of dollars on Superbowl commercials. Many of these commercials are so good that there are people who watch the game just for the ads. Commercials like Apple’s “1984” that are still watched on YouTube today. What makes these marketing campaigns so effective? The Wow! factor. The Wow! factor is more […]
2 min read
When I first started writing online, I created a template in order to write my articles more quickly. I basically applied this template to everything I wrote, if I could even vaguely justify it. While this helped speed up my writing, it often prevented my message from resonating with my target audiences. This principle is […]
3 min read
In 1998 and 1999, best selling author Elaine Cunningham published short stories in Dragon Magazine that were small vignettes about the popular characters ElaithCraulnober, ArilynMoonblade, and DaniloThann. The purpose of these short stories was to market her novels by introducing these characters a new audience and to maintaining the interest of her past audience. While […]
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