New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Everyone knows how effective social media websites like Facebook and Twitter are for SEO and branding purposes. But one underutilized website for search engine optimization is LinkedIn. Not only is it an excellent resource for connecting and networking with other professionals in your area and industry, but it is also a powerful tool when it […]
3 min read
Great content is all the rage for SEO and Marketing professionals right now, and for good reason. Having quality writing online, whether it’s on your website, blog, or someone else’s blog, could help boost your rankings and traffic. Of course, writing content that people want to read is easier said than done. With these ideas, […]
4 min read
What on earth am I doing? That is the question I often find myself asking whenever I dive into a new topic, and with content marketing it was no different. Since starting in the content marketing industry, I’ve found myself in a fascinating world that changed my view of the marketing industry. I hope to explain […]
3 min read
As an online marketer, writing irresistible sales copy is one of the most important sales techniques that you can master. Regardless of the degree of awesomeness you have to offer your target audience, a forgettable sales copy will do nothing to improve your bottom line. So how do you create a sales copy that sells? Keep […]
3 min read
How often do you send an email straight to the trash without opening it? If you’re like most people, it probably happens to you dozens of times every day. Unfortunately, in today’s busy world, many emails that aren’t absolutely essential are delegated to the trash can instead of claiming a few seconds of a reader’s […]
2 min read
Do you know something that might be of interest to others? Do you have a specialty that you would like to share or teach? If you do, you have the stuff great articles are made of and captivate and audience. Respected authors recommend that when starting out as a writer, you should write about what […]
3 min read
When people search the Internet, they’re looking for fast answers to their questions. They want to know something, and they want to know it now. It’s interesting, from a marketer’s perspective, to find out where these searchers are going for their information. What’s more pressing, however, is how businesses are attracting those searchers to their […]
2 min read
When writing (or ordering and buying a press release) a press release, a common mistake is to treat it just like an article. In fact, press releases are not like articles in form, structure, components or even in the end goal. A press release is there to publicize an event, a company, a project or a […]
3 min read
The Internet is filled with articles telling you how vitally important it is for your business to have a blog. In fact, you’re probably tired of reading all of those irritating ‘how to start a blog’ articles that tend to make the whole process sound about 100 times simpler than it actually is. While it […]
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