New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]
2 min read
If you are the owner of a business with an online presence, then you know it takes hard work to provide relevant and useful content to your readers. However, providing useful content and promoting your awesome products or services is useless if you have no traffic on your blog. Getting traffic to your blog is a must, […]
6 min read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
3 min read
Instagram may be “just a bunch of photos” to some, but it’s one of the fastest growing platforms available to modern content marketers. According to Content Marketing Institute, brands’ use of Instagram grew 17% in 2014 alone. If you’re not already reaching customers on Instagram, it’s time to start. Instagram’s Benefits for Marketers With more […]
3 min read
Since the United States Declaration of Independence named “life, liberty and the pursuit of happiness” as the unalienable rights of man, we’ve tried to understand what exactly that means. Self-employed freelance writers are no exception. In today’s marketplace freelance writers and the self-employed are pursuing happiness, but falling short.This is because they are failing to understand their minimal viable product […]
4 min read
Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]
3 min read
The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]
2 min read
We are inundated with content. The average American consumes 34GB of content a week. Human brains process up to 11 million pieces of stimulus a day. Chartbeat CEO Tony Hailepublished an article showing that over half of visitors leave a webpage in less than 15 seconds. So, how do you train your readers to read […]
2 min read
Over a year ago, Google’s Matt Cutts infamously declared that guest blogging needs to be stopped because it was “becoming more and more spammy.” After this declaration, many businesses put a stop to guest blogging, while others were determined to continue submitting articles to other blog websites. So, in your opinion, should we put an […]
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