New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies. How Does Voice Search Work? When conducting voice […]
3 min read
RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]
3 min read
If Walmart’s holiday decoration aisles are any indication, the holiday season starts around Labor Day and wraps up somewhere in mid-March. Pumpkins and candy corn spring up before summer has ended, and the last relics of tree skirts and faux snow linger well into the spring. For those of us not living in the wide […]
3 min read
While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]
4 min read
Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]
3 min read
Let’s face it, it’s tough to hit a homerun every time you’re up to bat and, similarly, it’s going to be a challenge to keep your blog from hitting the mark with each entry. However, if you’ve noticed that your blog has been sitting in a slump for a while, you should think about refreshing […]
Drew Berger | Posted on
3 min read
While content mills and copywriting provide freelancers with a steady income and constant access to work, some freelance writers choose to set out on their own and aim to get their work published in online publications and magazines as a way to supplement this more reliable income. Many people don’t realize that few magazines and […]
4 min read
There’s one almost effortless step you can take to make your written words compelling, easy to read and pleasing to the eye: choosing appropriate fonts. Many content managers have neglected this task, and indeed it probably doesn’t register consciously in your visitors’ minds. Nevertheless, presenting your pages in the right fonts can made a difference […]
6 min read
Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]
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