New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Drew Berger | Posted on
3 min read
While content mills and copywriting provide freelancers with a steady income and constant access to work, some freelance writers choose to set out on their own and aim to get their work published in online publications and magazines as a way to supplement this more reliable income. Many people don’t realize that few magazines and […]
4 min read
There’s one almost effortless step you can take to make your written words compelling, easy to read and pleasing to the eye: choosing appropriate fonts. Many content managers have neglected this task, and indeed it probably doesn’t register consciously in your visitors’ minds. Nevertheless, presenting your pages in the right fonts can made a difference […]
6 min read
Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]
4 min read
Nothing can ruin a content marketer’s day quite like writer’s block. In many cases, there’s no cause for it; writer’s block simply appears out of nowhere like a phantom train barreling aggressively towards you. Even an idea that excites you can leave you paralyzed, staring at a blank screen for hours on end. Every sentence […]
4 min read
We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]
Drew Berger | Posted on
3 min read
So you’ve mastered SEO 101 and beginning content marketing strategies; you’re well on your way to increasing the amount of traffic your site is capable of driving, but unfortunately, as the digital economy progresses, that’s not enough. As the market becomes more and more competitive, you need to start adopting new strategies that can bring […]
Drew Berger | Posted on
3 min read
It’s not often you get a chance to examine your content for quality, but the practice of content auditing may be the difference between success and failure in the content marketing game. Here is a simple guide to content audits and the benefits they can provide for your site. What Is a Content Audit? Simply put, a […]
6 min read
Writers who want to cultivate their own private clients must have a website. It serves as a resume, sales pitch, writer’s bio and more. If you’re a freelance writer and don’t yet have a website, or if your site is outdated, here are the essential pages that make a great writer website for landing your […]
2 min read
Whether you are a savvy Internet marketer or merely looking for articles to help develop your online presence, you’ve probably heard of Buzzfeed. That’s because Buzzfeed has quickly become a leader among news sources as well as social media platforms. So, what can marketers learn from watching this success story unfold? Shareable lists are popular […]
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