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What You Need To Do Today To Become a More Successful Freelance Writer

To land and get paid for freelance writing jobs, you have to be able to write. Freelancers must have strong communication and grammar skills, the ability to review and incorporate feedback from clients and editors and enough computer skills to navigate various platforms without having a complete breakdown. Those are the prerequisites for making money […]

Move Over, Mr. Patel — THIS Is How to Write an Introduction

Most blog introductions on the internet suck. They’re too long, don’t say anything valuable and waste what little time I don’t actually have. And the problem seems to be getting worse, with content marketers and bloggers emulating each other — and experts — in all the wrong ways, and no one really follows good advice […]

Who Are My Facebook Followers, and How Do I Engage Them?

With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]

Is Your Content Helping or Hurting Your Sales Funnel?

Content marketing isn’t just for pushing your site to the top of search engine rankings. It’s also a valuable tool you can use to move customers from considering a purchase to actually buying. To get the most out of your content marketing efforts, you need to create different types of content for each stage of […]

How to Develop Buyer Personas to Create Powerful Content

When it comes to targeting your content to the right potential customers or clients, developing buyer personas is an essential step. In fact, a full 63 percent of savvy marketers create their content with specific buy personas in mind. Without well-defined buyer personas, your writers and content developers are left guessing who their audiences are. […]

4 Companies That Are Crushing It With Content Marketing

A winning content marketing strategy can take your business to the next level. Consumers respond to content marketing because it educates, informs and entertains them, and businesses participate in it because it fosters communication and engagement with their consumers. But what separates a content marketing strategy that is merely average or good from an exceptional […]

5 Tips to Revitalize a Lagging Content Marketing Strategy

Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]

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