New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
10 min read
Whether your business is a single-person startup or a multinational conglomerate, at some point you will need a quality press release. From a maxed-out crowdfunding goal to new must-have product or service, press releases are a simple, cost-effective way to get the word out about your good news. Press releases date back to the ancient […]
8 min read
Reinventing the wheel is a waste of time, and most people agree with that sentiment. But what about improving the wheel? There’s a reason the owners of show cars and collectible vehicles put the time and elbow grease into making wheels shine. That little bit of sparkle can mean the difference between a blue ribbon or an […]
7 min read
“Alexa, why is voice search so important for online marketing today?” Ask her this, and she’ll probably return a featured snippet answer including at least one statistic about voice search and local SEO. The two are becoming integral to each other as more people turn to voice assistants to find the best burger in town, […]
8 min read
Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]
Meghan McKenzie | Posted on
10 min read
The secrets to winning with blog post marketing aren’t really secret. The keys to the conversion kingdom tend to be quality content at a consistent publishing schedule. But after weeks, months or years of publishing, simply keeping pace with your posting schedule can be daunting. One reason for that is blogger burnout. Whether you’re an […]
Meghan McKenzie | Posted on
9 min read
Connecting with your audience is hard. Building relationships is even harder. Converting those readers into loyal customers can seem so daunting it makes a career change or at least an indefinite sabbatical in the Antarctic look downright reasonable. Running is for the weak, though, and you’re the kind of ambitious and determined go-getter that’s ready […]
8 min read
Knowing how to properly capitalize the words in a title or heading is a common snag for many writers. Even those with years of experience need to check the rule book every now and then, especially when taking on new clients or writing for a new publication. In other words, they need to consult their […]
12 min read
Blog posts should never sound like you wrote them solely with SEO in mind. Which is to say, they shouldn’t read like a robotic regurgitation of formulaic keywords and information you garnered from a 90-second internet search. That type of content does nothing to convert consumers, drive up revenue or foster positive behavioral metrics for […]
Meghan McKenzie | Posted on
10 min read
There’s a lot at stake when crafting content for business audiences. Your copy has to stand out from the competition, establish your expertise, and convert leads into loyal customers. That’s a big ask for a collection of words, but a savvy B2B copywriter can get it done without breaking a sweat. Writers skilled at business-to-business […]
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