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Amazing Content: 5 Free Tools You Need for Your Writer’s Playbook

Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]

3 Ways to Make Sure Your Website Evolves

Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer placed on changing or adapting this presence. As the most successful businesses have found, however, the online environment is not well-suited for a company that resists change. As the trends and shapes […]

What Is the Value of Community for Ecommerce?

Anyone involved in an online community understands how important regular interaction with fellow community members really is. An important aspect of these communities is the blog. An engaging and relevant blog post acts as a cohesive element that helps community members bond, provides topics for chat and relevant to its members. Community members rely on these posts for […]

Episodic Content: What It Is and Why It Works

If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]

Defining the Difference Between Content Marketing and Community Marketing

Content marketing. Community marketing. Online advertising. Search engine optimization. If you are in any way involved in internet marketing, you have probably heard all of these terms, and you’ve maybe used some of these terms almost interchangeably. If you are new to internet marketing, that isn’t really a problem, since basic internet marketing generally blends the […]

Why the New Year Calls for New Product Descriptions

A new year is the start of many things, ushering in a period for renewed change and development. For most people, this refers to one’s personal life, but it can also extend to professional goals. The coming of 2016 is the perfect time to spruce up your site, and your product descriptions can be a […]

Don’t Just “Write What You Know”

Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]

10 Reasons Why Freelancers Are the Answer

Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]

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