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Is it Viable to Pursue Long Form Content?

You’ve probably heard conversation about the decrease in human attention span, but to what extent is the damage? In 2015, research was published that found goldfish to have a higher attention span than the average human. The rise in use of smartphones, and sudden boom in prevalence of short form media like Twitter and Buzzfeed […]

3 Online Marketing Predictions That Will Change the Content Game

If you have been diligently trying to keep up with the many online marketing predictions pertaining to common content and branding practices, you are not alone. While there are endless ideas available on what changes to expect, here are three of the more interesting online marketing predictions. 1. Content Grows Up According to Jayson DeMers, […]

The Ultimate How-To Guide for Creating Awesome Headlines

It is a bit of a conundrum that we live in a world where information is only a few clicks away, yet the average internet user has an amazingly short attention span. In fact, while longer and more in-depth content performs better from a SEO perspective, the truth is that people typically only skim the […]

5 Reasons Forums and QA Sites Can Generate Site Traffic

Most businesses have considered, at one point or another, the benefits of adding a forum or Q&A site to their domain. One of the biggest benefits that forums and Q&A sites offer is the ability to generate a high amount of site traffic. 1. People Google Questions, Not Just Keywords One of the reasons that […]

Amazing Content: 5 Free Tools You Need for Your Writer’s Playbook

Think back to the day you decided to become a freelance writer. If you were like most freelance writers starting out, you probably thought that all you’d need was a solid writing program and a secure internet connection. Typically, it doesn’t take new freelance writers long to realize that writing great articles is as much […]

3 Ways to Make Sure Your Website Evolves

Many business owners may view their online presence as a static state: once you build an effective website, the emphasis is no longer placed on changing or adapting this presence. As the most successful businesses have found, however, the online environment is not well-suited for a company that resists change. As the trends and shapes […]

What Is the Value of Community for Ecommerce?

Anyone involved in an online community understands how important regular interaction with fellow community members really is. An important aspect of these communities is the blog. An engaging and relevant blog post acts as a cohesive element that helps community members bond, provides topics for chat and relevant to its members. Community members rely on these posts for […]

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