New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
3 min read
Content marketing. Community marketing. Online advertising. Search engine optimization. If you are in any way involved in internet marketing, you have probably heard all of these terms, and you’ve maybe used some of these terms almost interchangeably. If you are new to internet marketing, that isn’t really a problem, since basic internet marketing generally blends the […]
3 min read
A new year is the start of many things, ushering in a period for renewed change and development. For most people, this refers to one’s personal life, but it can also extend to professional goals. The coming of 2016 is the perfect time to spruce up your site, and your product descriptions can be a […]
2 min read
Content marketing is a struggle for many small businesses. But unless you’re wanting to trade in your first born to pay for Google Ads, content marketing is vital for any strong SEO plan. I often give people the advice “write what you know.” It’s concise, but honestly, it’s a bit of a cop out from […]
4 min read
Blog posts. Website content. Reports. White papers. Grant proposals. Business plans. Sales letters. So much to write, so little time. Sound familiar? Maybe it’s time to bring in reinforcements. Hiring a freelance writer just may be the answer, but don’t take my word for it. Here are ten reasons why you should hire a freelance […]
3 min read
Over the last decade or two, ecommerce operations have grown exponentially, going from an industry dominated largely by Amazon to billions of companies around the world. As ecommerce continues to develop, so does what it takes to stay competitive in a global market. These eight facts will help you make sure you know where you […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
3 min read
In today’s market, it is common knowledge that large companies often mine user data in order to empower their product and increase revenue. Facebook uses data mining in order to better direct advertisements, Google uses data mining to provide better search results, and one of the reasons that Microsoft is giving Windows 10 away for […]
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