New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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4 min read
Don’t blame me. It’s Thug Kitchen’s fault. They changed how we look at writing text and this is changing CTAs. Not only is the Thug Kitchen cookbook filled with more expletives than a fifth grade school yard, but it probably has people walking up and down the aisles at grocery stores asking where sh– is… […]
4 min read
Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]
4 min read
We all know that headings, images, bullet points and other elements can make your content stand out and seem attractive, but we shouldn’t forget about the readability of the actual text itself. Overly wordy or fancy phrasing can put readers off. On the other hand, too simple a writing style may make your website appear […]
Drew Berger | Posted on
3 min read
So you’ve mastered SEO 101 and beginning content marketing strategies; you’re well on your way to increasing the amount of traffic your site is capable of driving, but unfortunately, as the digital economy progresses, that’s not enough. As the market becomes more and more competitive, you need to start adopting new strategies that can bring […]
Drew Berger | Posted on
3 min read
It’s not often you get a chance to examine your content for quality, but the practice of content auditing may be the difference between success and failure in the content marketing game. Here is a simple guide to content audits and the benefits they can provide for your site. What Is a Content Audit? Simply put, a […]
3 min read
If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones. Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce – in the U.S. alone, online shopping represents nearly 8% of total sales […]
Drew Berger | Posted on
3 min read
There are several tools at the disposal of small and local businesses, but perhaps none that are growing as fast as mobile marketing. What many small businesses don’t know, however, is that mobile marketing involves more than simply optimizing their site and email formats for mobile browsers. If that’s all you’re doing to reach your […]
Drew Berger | Posted on
3 min read
The public praise of content marketing is difficult to ignore: one set of data suggests that a brand that publishes 15 new blog posts per month will see 1200 new leads per month, on average. Somewhere along the way, however, marketers are taking this to mean that simply posting a blog or two a week is […]
Nizam Uddin | Posted on
9 min read
Your online presence is crucial for any marketing strategy. Your website, in particular, is often the first thing potential customers see when they encounter your brand online. It’s no secret your site plays a big role in driving conversions. And yet, many brands neglect the holy grail of web conversions: landing pages. Landing pages are […]
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