New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Sarah Stasik | Posted on
4 min read
The second week of February is National Freelance Writer Appreciation Week. While it’s always a good idea to show gratitude to anyone who contributes to the success of your organization, this week is a great time to reach out to the writers who drive your content marketing or other projects. It’s common to treat in-house […]
Sarah Stasik | Posted on
4 min read
Under the Consumer Product Safety Improvement Act, it’s illegal for anyone to sell recalled products. For retailers of any size, managing product on the shelves or in online offerings is time consuming, and for larger ecommerce companies, it’s nearly impossible without the right data organization. It’s not surprising that some retailers have fallen foul of […]
3 min read
As a freelance writer, it’s important that you understand the basics of keyword optimization. You may find yourself working on an assignment for a client where you’re expected to write content based around a keyword, or you could decide to start your own website or blog. Knowing how to keep your article on Google’s good […]
Sarah Stasik | Posted on
3 min read
Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]
3 min read
Reliable voice recognition solutions are changing the way people search for things on the internet. There’s no need to totally rework your pages to take advantage of this development, but there are a few simple ways that you can incorporate voice search into your content creation strategies. How Does Voice Search Work? When conducting voice […]
3 min read
While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]
3 min read
Make your Blog Pop: Using User Experience Design to Attract Readers In today’s globally accessible blogging community, readers are inundated with content marketing from all angles; blogs occupy one part of that content. Many of them are deeply personal, expressing what the writer did that day or venting about work. To attract readers, you have […]
4 min read
Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]
6 min read
Check out these writing tips to reassure potential customers and increase conversions. Whether it’s a new product or service customers aren’t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence. Target Audience or Customers: What’s the Difference? Customers […]
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