8 min read
Freelance writers often fall hard on either side of the fence when it comes to ideation. Either they love to come up with article ideas for clients or they hate it and prefer to work with clients who do the ideation first. And while there are definitely benefits to both scenarios, writers that are fast […]
12 min read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
5 min read
You’ve got solid statistics to round out your article but aren’t sure how to format them. Should you use the percent sign (%) or spell out percent in full? Percentages can be pesky, but if you follow AP Style percent formatting, it’s easy to incorporate these statistics into your writing. Read on for an easy-to-understand […]
6 min read
As Google Ads bids become increasingly expensive, Google advertisers are trying to find tricks to advertise at a lower price. Short-tail, broad keywords are highly competitive and getting more and more expensive over time, so many advertisers are searching for long-tail keywords to improve conversions. In other words, they’re looking for longer keywords that are […]
Meghan McKenzie | Posted on
7 min read
Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) Alexandre Dumas. George Takei and Kerry Washington each have their own who specialize in social media. Ghostwriters are the secret forces hired to write some of the most recognized literary works in […]
Meghan McKenzie | Posted on
9 min read
Words aren’t just words. These tiny bundles of potential have the power to make or break your business. Hiring a freelance content writer means you’re investing in that potential, but how will you find a content partner you can trust? The path to incredible content is best traveled with care, and selecting a writer is just […]
6 min read
Local SEO is becoming more and more important, and as we’ve written, creating city pages and local landing pages are key elements to help businesses rank for organic searches outside the local pack. We even wrote the book on city pages. One of the most common questions people ask me is how you can get […]
Carlos Meza | Posted on
8 min read
I hate to break it to you. If you’re struggling with how to write unique articles, Mark Twain was right. He famously said: “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them […]
Meghan McKenzie | Posted on
6 min read
Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair. You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they’re buoyed by emotion. People want a reason to […]
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