Marketing is mandatory for companies and other organizations. Whether you have a new product for consumers or a fundraising need for your charity, marketing is the way you connect with your audience. And all marketing is content. Each of these is made of content — content that someone or some team created.  No matter what […]

What Is Website Authority? Website authority is a measure of the overall strength of your site or domain. Strong sites tend to show up higher in the search results and have traits that include, but certainly aren’t limited to: Many SEO companies and other sites offer ways to measure website authority. You can use a […]

Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]

How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]

Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]

The featured snippet is the coveted zero position on Google. This isn’t one of those times where zero is a bad thing; it means your page and content are featured above almost anything else in the search results. That’s high-value real estate in the instant-gratification, first-clicks-go-to-top-spots culture of the internet. So, it’s no wonder everyone […]