New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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Nizam Uddin | Posted on
6 min read
What Is Website Authority? Website authority is a measure of the overall strength of your site or domain. Strong sites tend to show up higher in the search results and have traits that include, but certainly aren’t limited to: Many SEO companies and other sites offer ways to measure website authority. You can use a […]
Keshav Sharma | Posted on
8 min read
Customers love to get insights and tips to grow their businesses, especially from experts in the know. But how can you reach prospective customers and share knowledge when your company’s leadership doesn’t have time to write guest posts and articles? Cue the ghostwriter. These professional writers lurk behind the scenes and are invisible to audiences, […]
Kevin Elliott | Posted on
16 min read
How Google’s Search-Engine Algorithm Update Could Shape Your Website Metrics Google implemented a “broad core update” to its search-engine algorithm on May 25, 2022, as announced by Danny Sullivan, a Public Liaison for Google Search. Its full effects take a couple weeks to manifest because Google rolls out major updates gradually. This is Google’s first […]
Kevin Elliott | Posted on
22 min read
How to Grow Your Business With Inbound Marketing Channels Tell me if you’ve heard this one before. Your company’s lead volume is stagnant but your sales reps are capped. What do you mean simply call more leads? Are you hiring another SDR? Alas, a tale as old as time. This is where marketing comes in. […]
Meghan McKenzie | Posted on
4 min read
As the head of our Client Services team, a big part of my job is attending and sponsoring conferences and industry events. We regularly go to SMX Advanced, SMX East, MozCon, Traffic and Conversion, Etail, and more. Understandably, most of these events have been cancelled in the face of the pandemic. I’m excited that conference […]
Meghan McKenzie | Posted on
9 min read
Authority is a big deal for SEO. In a list of Google ranking factors published by Backlinko, trustworthiness and authority play important roles. Here are just some of the ranking factors listed that are related to or involve authority: A solid domain history Domain authority Content that covers the topic in-depth Recent content, especially for […]
Meghan McKenzie | Posted on
7 min read
The featured snippet is the coveted zero position on Google. This isn’t one of those times where zero is a bad thing; it means your page and content are featured above almost anything else in the search results. That’s high-value real estate in the instant-gratification, first-clicks-go-to-top-spots culture of the internet. So, it’s no wonder everyone […]
8 min read
Google’s broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of the update weren’t a surprise for those following trends in the wake up the previous Medic update, but a shake-up in the SERPs is always a game of Russian roulette for companies […]
7 min read
Another month, another Google algorithm update. You’ve likely been hearing a lot about ‘Florida 2’ over the last week — and for good reason. As Roger Montti of Search Engine Lands put it, “It’s a big one.” Although there’s been plenty of speculation over this latest core algorithm update by Google, with SEOs reporting significant […]
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