12 min read
Search engine optimization is a priority for marketing teams of all shapes and sizes. Higher rankings mean more traffic, visibility and conversions – so the incentive is quite clear. However, SEO isn’t a one-size-fits-all endeavor. There are many different ways to approach SEO, and what works for one company may not work for another. In […]
Meghan McKenzie | Posted on
20 min read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
25 min read
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]
Meghan McKenzie | Posted on
6 min read
As most businesses know, content is king. 60% of marketers create a piece of content each day, and small businesses that have blogs receive 126% more leads than small businesses that don’t. What you have to say and how you choose to say it can differentiate your business from the competition, positioning you as a leader in your industry […]
9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
Meghan McKenzie | Posted on
7 min read
Content creation and hashtags — when you’re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around high-quality, valuable content that gets people talking, but you can’t rely on social shares alone to […]
12 min read
Producing great content is a necessary part of digital marketing, but staying competitive takes a lot of work. Here’s how outsourcing can help. Content marketing is constantly evolving, and it’s not going away. It’s now one of the pillars of a business’s overall digital marketing efforts. If you want to be found online, you need […]
5 min read
Keyword research is an integral component of any content marketing strategy; it ensures your content is relevant to your audience and acts as the foundation of your SEO efforts by providing insights into which phrases have the most search volume. That in turn guides you to in creating effective SEO content that will rank highly and […]
10 min read
Updates intended to improve the engine’s search results are implemented daily, although they’re often small enough to go unnoticed. Several times a year, however, Google makes more significant changes to its search algorithms and systems in its efforts to deliver relevant content in billions of daily searches. Our post on Google’s June algorithm update dives […]
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