New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
3 min read
With the prominence of content marketing, it’s no surprise that most businesses have blogs. Used as an all-purpose place to post about business developments, relevant industry updates, and news about important products and services, it’s rare to see a successful company without a one. Despite the popularity, however, most blogs aren’t as useful as they […]
6 min read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
2 min read
You’ve just finished writing a great blog post. You’ve researched a topic, written tons of engaging content, and inserted a few relevant images to add visual appeal. Now all that’s left is to post it. Only one question remains: When should you post it? Right away? Should you wait until after lunch? Maybe put it off until tomorrow […]
4 min read
Blogs have rapidly become a critical part of the online marketing world. A well written blog increases the outreach of your brand and directly leads to new customers and sales. Creating a high quality blog isn’t difficult, but it does require that you obey certain guidelines. If you are looking to build a better blog […]
3 min read
The biggest reason people fail at creating a blog that gets engagement is because the content is written with overtones of advertising. Writing a blog that people will interact with means writing copy that speaks to the reader, as if the reader and writer are sitting down together on a summer afternoon to have a […]
3 min read
Every good writer has been there; you sit for what feels like hours, trying to come up with the perfect topic that your audience would like to read about, only to be blocked in coming up with anything. As someone who writes many articles per week, having writer’s block is my worst enemy. It slows me […]
3 min read
The Internet is filled with articles telling you how vitally important it is for your business to have a blog. In fact, you’re probably tired of reading all of those irritating ‘how to start a blog’ articles that tend to make the whole process sound about 100 times simpler than it actually is. While it […]
3 min read
There is a classic rule in business: Good. Fast. Cheap. Pick 2. This rule even applies to content marketing. If you want good quality writing that is delivered quickly, you need to be prepared to pay for it. If you want fast content at a low price, you need to sacrifice quality. And, if you […]
2 min read
There is no quick and dirty technique that assures your content is going to get your web page on the number one slot for search results. Search engines and people in general have become increasingly bombarded with content en mass. Websitemagazine.com shares that over 70% of businesses realize that publishing is becoming more and more […]
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