New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
Meghan McKenzie | Posted on
7 min read
Quality content matters. Search engines and internet users have become increasingly bombarded with content. Websitemagazine.com shares that over 70% of businesses realize that publishing is an increasingly important role in marketing efforts and are investing heavily in content. That means the competition is fierce. Hiring blog content writers who can put the magic touch on your blog […]
7 min read
That’s a good question. SEO professionals always have optimization on their minds. Ensuring their websites, content, and blog posts are as optimized as possible is critical to their success. And, we’ve known for a long time that blog titles are a key element of optimizing a blog post. Brian Dean even states that they’re the […]
6 min read
It’s not too often that you can get something for nothing, and it’s rare when that something has value. But this seems to be the case with Google My Business’s (GMB) relatively new posts feature. Google Posts let you promote your local business, announce events and sales and introduce new content or products directly on Google’s search […]
7 min read
It’s not enough anymore to have stellar content for your blog. You can be the top thought-leader in the industry and still miss out on valuable audience time and connections if your content isn’t optimized for a good mobile user experience. More and more, people are turning to portable devices for research, reading, shopping and […]
3 min read
There are lots of factors that come into play when it comes to your site’s search engine rankings, but social media is becoming increasingly important for SEO. Audience engagement is a big indicator of how well your posts are performing, and search engines take this into account when deciding how authoritative your site is. Shares, […]
3 min read
WordPress is often seen as the premier DIY website builder, and that’s for good reason. It’s the most-used content management system and powers over a quarter of the web. The platform of choice for everyone from one-person startups to blogs with international appeal, WordPress has a lot to offer any digital marketer. Having a WordPress blog and […]
3 min read
Your business steers many resources toward its blog and social media platform, but it’s not getting the feedback and interaction it banked on. Let’s assume you’ve got plenty of traffic—an essential for interaction—but your posts simply aren’t generating comments. Don’t dismay and don’t give up the ship. By continuing to attract followers and adhering to […]
3 min read
Take it from someone who knows it, coming up with new blog topics is hard. It is basically a form of writer’s block that you have to deal with once a month, once a week, or potentially even daily, depending on how consistently you update your blogs. And since blogs should be updated daily, or […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.