New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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4 min read
If you regularly visit Facebook, odds are you have noticed some new icons on Facebook posts. Where there used to just be a simple thumbs up icon, you may now see a variety of smiley faces, or even a heart. These new icons are part of the Facebook Reactions that Facebook recently rolled out. New […]
Diane Chambers | Posted on
3 min read
Social media can reward writers in many ways, and all writers should have social media pages that they regularly update. One aspect of social media that isn’t always apparent, however, is the fact that social media can help you find exactly the information you need for an assignment. Save time and find unique content when […]
4 min read
Online communities are shaping up to be the wave of the future and while that may sound like a cliché, it’s actually all too true. It used to be that your business needed to get a website in order to get business. Then, you needed to get on social media. Now? Well, now you should […]
3 min read
There’s no doubt that digital marketing is a highly effective tool to build your brand and promote your company. As a social media consultant, I have witnessed the power of digital media in my clients’ marketing strategies. Where many organizations go wrong — particularly with smaller organizations — is in their content. Here’s how you can up […]
3 min read
Content marketing. Community marketing. Online advertising. Search engine optimization. If you are in any way involved in internet marketing, you have probably heard all of these terms, and you’ve maybe used some of these terms almost interchangeably. If you are new to internet marketing, that isn’t really a problem, since basic internet marketing generally blends the […]
3 min read
Have you ever noticed that the same people always seem to be commenting or posting on a particular blog site or forum? This isn’t that unusual. Certain people, whether they are naturally outgoing, simply like to express their opinion, or always feel the need to get in the last word, tend to post more than […]
4 min read
The holiday season is the time of year when consumers experience the highest deluge of advertising and marketing. With the increased competition, it is incredibly difficult to make marketing stand out. Sales are so common that they practically become invisible and nearly everyone has draped their marketing campaigns in hues of red, green, and white. […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
3 min read
Social media can be a valuable content marketing tool if used right. But even the best social media plan takes time to bear fruit. You need to have patience and devise a plan based on building momentum, rather than expecting immediate results. The following tips will help you create a social media plan that builds […]
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