3 min read
There’s no doubt that digital marketing is a highly effective tool to build your brand and promote your company. As a social media consultant, I have witnessed the power of digital media in my clients’ marketing strategies. Where many organizations go wrong — particularly with smaller organizations — is in their content. Here’s how you can up […]
3 min read
Content marketing. Community marketing. Online advertising. Search engine optimization. If you are in any way involved in internet marketing, you have probably heard all of these terms, and you’ve maybe used some of these terms almost interchangeably. If you are new to internet marketing, that isn’t really a problem, since basic internet marketing generally blends the […]
3 min read
Have you ever noticed that the same people always seem to be commenting or posting on a particular blog site or forum? This isn’t that unusual. Certain people, whether they are naturally outgoing, simply like to express their opinion, or always feel the need to get in the last word, tend to post more than […]
4 min read
The holiday season is the time of year when consumers experience the highest deluge of advertising and marketing. With the increased competition, it is incredibly difficult to make marketing stand out. Sales are so common that they practically become invisible and nearly everyone has draped their marketing campaigns in hues of red, green, and white. […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
3 min read
Social media can be a valuable content marketing tool if used right. But even the best social media plan takes time to bear fruit. You need to have patience and devise a plan based on building momentum, rather than expecting immediate results. The following tips will help you create a social media plan that builds […]
3 min read
Starting an ecommerce business from scratch is always a challenge, especially when your marketing budget is small. Marketing can be a steep climb for any new company and, when done poorly, it can mean a long road to the top — if you ever get there. Content marketing is among the most valuable and affordable marketing strategies […]
3 min read
The popular social media sharing network, Pinterest, often leads users to cluttered and disorganized boards. When using Pinterest for promotional purposes, organization is a must. As potential followers and supporters visit different boards, they tend to spend more time on those that are organized and those that have a personal touch to them. These four tips will […]
4 min read
If you are running a business that employs even a single person other than yourself, the best way to ensure a consistent brand voice is to appoint an online content manager. An online content manager is a person that creates and enforces a policy that guides online interactions your company has with the public. A […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.