New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]
3 min read
Everybody loves a good story, even your customers and potential customers. Using storytelling techniques and building narratives is something that can help businesses and organizations connect with people. This type of connection often resonates with customers and ultimately helps to build brand trust and recognition. If you aren’t telling a story, what are you […]
3 min read
It is not uncommon for a small business to spend much of their budget on advertising. Even with a good product, it can be difficult to sell if the client base isn’t there. Writers and other freelance professionals deal with the same issue, except that instead of marketing a product, they are selling a service. […]
4 min read
Content is and will most likely always be king. Every company needs a well-crafted content creation strategy, a budget and team able to execute and ongoing monitoring of key metrics to ensure that things are on track in order to compete in today’s digital world. You will need to view analytics for every piece of […]
4 min read
Sitemaps are powerful tools for web administration whether you run a blog, an e-commerce outlet, a news platform or any other kind of website whatsoever. A sitemap is a collection of links showing the structure of a website, making it easier to find resources within a given web domain. HTML and XML are the two […]
2 min read
You’ve heard the news time and time again. Facebook, Twitter, and Google have all gone the way of video. If you plan to market and do well on social media, you’ll need to incorporate video components and other digital media. But, does that mean you shouldn’t have an effective and well-thought out content strategy? Is […]
2 min read
Whether you are a savvy Internet marketer or merely looking for articles to help develop your online presence, you’ve probably heard of Buzzfeed. That’s because Buzzfeed has quickly become a leader among news sources as well as social media platforms. So, what can marketers learn from watching this success story unfold? Shareable lists are popular […]
3 min read
It is a bit of a conundrum that we live in a world where information is only a few clicks away, yet the average internet user has an amazingly short attention span. In fact, while longer and more in-depth content performs better from a SEO perspective, the truth is that people typically only skim the […]
4 min read
Most businesses have considered, at one point or another, the benefits of adding a forum or Q&A site to their domain. One of the biggest benefits that forums and Q&A sites offer is the ability to generate a high amount of site traffic. 1. People Google Questions, Not Just Keywords One of the reasons that […]
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