When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are some proven steps to take to get your boss as excited about the possibilities of outsourcing as you are. Research the Possibilities Before You Pitch Ensure you’re ready for your big outsourcing […]

It’s estimated that around five times more people read a headline than the content itself. Headlines are easy to share via social media and other links, which puts them in front of a wider audience than your blog or website can draw on it’s own. Understanding which titles perform best is critical to driving higher […]

Mobile users reach for their devices an average of 150 times each day to check messages, answer the phone, get on social media, play games or just to have something to do. Some of those moments are spurred-on by specific intent, though, as someone might look at a device to find information about a particular […]

Only about 9 percent of business-to-consumer marketers plan on bringing content generation in-house in 2017, even though almost everyone is boosting content marketing budgets this year. According to Forrester Research, using third-parties for content creation services is a smart move because outside agencies are better judges when it comes to content marketing performance. Outsourcing content […]

Augmented reality, or AR for short, is nothing new in the fast-paced world of advertising. Everyone is familiar with the augmented reality apps builders, contractors and interior designers use to provide a glimpse of what a layout will look like when finished. But there’s far more to AR than this. Many agencies and marketers are […]

RSS, which stands for Rich Site Summary or Really Simple Syndication, is a way of letting your audience know when you have a new blog post, news article, video, podcast or product on your site. This protocol is more than 16 years old now, and it was one of the most popular methods early bloggers […]

If Walmart’s holiday decoration aisles are any indication, the holiday season starts around Labor Day and wraps up somewhere in mid-March. Pumpkins and candy corn spring up before summer has ended, and the last relics of tree skirts and faux snow linger well into the spring. For those of us not living in the wide […]

While you’re probably excited about capturing your share of traffic related to trending or newfangled developments, there’s a lot to be said for evergreen content. Pieces that hold up well over time will keep drawing readers to your site long after your more timely posts and pages have fallen into obscurity. Evergreen Content Explanation Unlike […]