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The content creation and marketing blog

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Is Your Content Helping or Hurting Your Sales Funnel?

Content marketing isn't just for pushing your site to the top of search engine rankings. It's also a valuable tool you can use ...[ continue reading ]

How to Develop Buyer Personas to Create Powerful Content

When it comes to targeting your content to the right potential customers or clients, developing buyer personas is an essential step. In fact, ...[ continue reading ]

6 Expert Secrets to Make Your Social Media Posts Pop

There are lots of factors that come into play when it comes to your site's search engine rankings, but social media is becoming ...[ continue reading ]

Is Long-Form Content the Way to Go?

When it comes to blog content, size really does matter. Long articles keep people on your page for a longer period of time, and ...[ continue reading ]

Pitching the Boss: How to Convince Management It’s Time to Outso …

When it comes to implementing an outsourcing strategy for your busy content marketing department, convincing the boss is the first step. Here are ...[ continue reading ]