New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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5 min read
Creating content is only half the battle for content marketers. Once you hit Publish, you’ve got to promote your work or risk it dropping from featured article to obscurity in a heartbeat. In fact, savvy content marketers spend only 20 percent of their time creating content and 80 percent promoting it. Social media typically plays […]
6 min read
You’ve just written a post that exhaustively explores your topic and satisfies searcher intent. It’s engaging and informative, and you know readers and search spiders alike are going to love it. Awesome! Now, how’s your image SEO for the post? After putting in the work of crafting a killer post, you need to make sure […]
Sarah Stasik | Posted on
5 min read
One of the “easy” ways to get visibility for your brand online is to piggyback a trending topic. Online marketers often leverage trending hashtags on Twitter, repurpose news stories to cash in on audience attention or chime in on a current cultural question in a way that ties back to their products. All of that […]
Sarah Stasik | Posted on
5 min read
Most blog introductions on the internet suck. They’re too long, don’t say anything valuable and waste what little time I don’t actually have. And the problem seems to be getting worse, with content marketers and bloggers emulating each other — and experts — in all the wrong ways, and no one really follows good advice […]
5 min read
With an average of 1.28 billion active daily users, Facebook is a content marketer’s dream. Having an active social media presence on Facebook is an efficient, economical way to draw attention to your blog, but sometimes posting there can feel like shouting into the void —even when you have thousands of Facebook followers. Step up […]
5 min read
Content marketing is the top inbound marketing priority for 53 percent of marketers in 2017, and for good reason. In fact, companies who publish new content three to four times per week typically get 3.5X the traffic of those who only publish new content once per week. It’s been said that content marketing is the […]
Sarah Stasik | Posted on
3 min read
We all know how critical social media marketing has become, but brands still struggle to leverage networks optimally. Only around 45 percent of marketers believe their Facebook campaigns are effective, for example. One way to boost ROI on social is to find out what’s working for others and how you can incorporate those lessons into […]
Sarah Stasik | Posted on
4 min read
You might have crowned content as king in your marketing organization, but that doesn’t mean the kingdom will be successful. Many factors contribute to a content marketing strategy that wins, and an equal number of things can cause your content to fall flat with audiences. Here are five common reasons for content marketing fails. 1. […]
Sarah Stasik | Posted on
3 min read
Content marketers are getting better at the job every year. North American benchmarks posted by MarketingProfs note that almost two-thirds of B2B and B2C marketers said they were more successful this year than last with their content marketing efforts. While that’s great news, it also means enterprises must work harder to keep up with the […]
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