9 min read
In communities of marketers and SEOs, it’s a constant debate: do you grow a business using PPC or content marketing? The instinct is to choose one or the other — you can either pay to aim offers at a chosen audience, or optimize relevant content to reach your target demographic through unpaid channels. But, we’re […]
Meghan McKenzie | Posted on
7 min read
Content creation and hashtags — when you’re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around high-quality, valuable content that gets people talking, but you can’t rely on social shares alone to […]
8 min read
Reviewed products are more likely to sell. That’s because 92% of Americans now read reviews online, and they see reviews as being just like recommendations from friends and family. Customer reviews are a great way for brands to cut through consumer cynicism and make the conversion. Review posts and articles are also a great way for bloggers, […]
8 min read
Knowing how to properly capitalize the words in a title or heading is a common snag for many writers. Even those with years of experience need to check the rule book every now and then, especially when taking on new clients or writing for a new publication. In other words, they need to consult their […]
Meghan McKenzie | Posted on
10 min read
There’s a lot at stake when crafting content for business audiences. Your copy has to stand out from the competition, establish your expertise, and convert leads into loyal customers. That’s a big ask for a collection of words, but a savvy B2B copywriter can get it done without breaking a sweat. Writers skilled at business-to-business […]
Meghan McKenzie | Posted on
6 min read
When you’re looking to get a writer to create content for your brand, you’re likely hoping to find someone who knows your subject matter inside and out. While many experienced content writers pull double duty as master researchers, those who are already familiar with your niche are invaluable. They can hit the ground running, creating […]
6 min read
If you’ve been working online with freelance writing jobs for a while, you’ve probably discovered how challenging work/life balance can be. Many of us build up our freelancing credentials specifically to live a more flexible lifestyle, but if you don’t stay on top of it, your mountain of work can quickly become an avalanche whenever […]
6 min read
The Bureau of Labor Statistics notes that the market for writing work is expected to grow by 8 percent through 2026. And while fiction and other forms of the written word are still going strong, content marketing has a lot to do with the opportunities available to those who put fingers to keyboards for a […]
Meghan McKenzie | Posted on
3 min read
What do you do when you have a story but aren’t sure how to tell it? When you have a killer idea burning a hole in your brain, you find someone who can give your tale the literary genius it deserves. In short, you get a ghostwriter. Everyone from Richard Branson to Michelle Obama has […]
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