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What Types Of Email Newsletters Are Most Effective in 2019?

Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]

What Is a Ghostwriter Best Able to Help With?

Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) Alexandre Dumas. George Takei and Kerry Washington each have their own who specialize in social media. Ghostwriters are the secret forces hired to write some of the most recognized literary works in […]

Freelance Writing Tips: 10 Things to Know Before You Start Writing

Let’s be real about what it means to have a successful freelance writing career. Aside from some excellent writing chops, pro-level customer service skills and a decent connection to the internet, you’re going to need at least a bit of luck and some well-defined hustle muscles. Work goes fast in the freelance world, and the […]

The Three Types of Writers Your Brand (Probably) Needs

So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

6 Situations Where Content Rewriting Can Help Your Marketing

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

Buying Pre-Written Articles: The Pros, Cons and Everything In Between

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

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