So, you want to hire a writer. Hiring outside help is a phenomenal way to boost marketing efforts while ensuring your brand is in experienced, linguistically capable hands — but writers aren’t all created the same. In fact, there are several different types of writers, all of whom have their own strengths, weaknesses and areas […]

As much as I like to avoid cliches, there’s truth in them, and sometimes they’re just the best way of saying something. We all know — quality content is king. As noted by Forbes, “It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, […]

Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]

Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately deal with high-volume content projects. Finding a trusted content partner is a crucial part of unlocking a brilliantly successful future, but zeroing in on the right contractor is harder than it seems. […]

About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that leaves 58 percent of marketers flinging words at the wall and hoping they stick. Are you a 58 percenter? Have you often found yourself staring into the editorial abyss or crying onto […]