Creating content that moves the needle has gotten a lot harder. And, content marketing is no longer the simple game it used to be ten years ago, when just publishing a decent piece every now and again would be sufficient. Not anymore — with over 2 million blog posts published online every day, the occasional […]

Content is king. As noted by AdWeek, “Consumers have flat-out become fatigued with the standard fare historically represented in brand marketing.” Companies must find a way to create content that breaks the mold, engages potential customers and ultimately drives increased revenue. And, with over 70 percent of companies outsourcing content creation, finding the best outsourcing […]

You’ve got a lot of content that needs to be created, but even coffee only goes so far toward getting your in-house writing team to produce more. Ghostwriters seem like a good solution, but you’ve got concerns about upsetting the status quo. Will they “get” your company’s brand voice? Can you rely on them and […]

Marketing is a team effort. No matter how talented your crew is, they may not have the bandwidth or the manpower to adequately deal with high-volume content projects. Finding a trusted content partner is a crucial part of unlocking a brilliantly successful future, but zeroing in on the right contractor is harder than it seems. […]

About 42 percent of B2B marketers think their current content marketing strategy is effective. That doesn’t seem too bad until you remember that leaves 58 percent of marketers flinging words at the wall and hoping they stick. Are you a 58 percenter? Have you often found yourself staring into the editorial abyss or crying onto […]

In my past life in corporate management, a VP once told me, “How you write about metrics is almost as important as the numbers themselves.” You can present the exact same facts nuanced in different ways and receive completely opposite reactions. Putting that advice into action meant the difference between being able to hire more […]

The world wide web might open global gates to businesses of all sizes, but for many brands, putting a smaller geographic emphasis on local marketing is a good idea. An HVAC service company with locations throughout Texas isn’t looking to build an audience in North Dakota or Canada, and even businesses that could provide goods […]

Large-scale content projects can produce valuable results for organizations when executed well. However, too many project leaders underestimate the task at hand, causing major issues along the way or, worse, total failure. Plan, prepare and test early on to save yourself time and money down the road. Leverage technology to boost efficiency and keep your […]