8 min read
Google’s broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of the update weren’t a surprise for those following trends in the wake up the previous Medic update, but a shake-up in the SERPs is always a game of Russian roulette for companies […]
9 min read
Search engine optimization, commonly called SEO, is a set of techniques used to improve a website’s search engine rankings. The higher your pages rank, the more visitors you’re likely to attract, leading to increased sales. Although social media usage doesn’t directly influence your page rankings, it can help you drive more traffic to your website, […]
Carlos Meza | Posted on
7 min read
Calling all aspiring freelance writers! You can make money online by crafting website content, blog posts, e-books, and social media posts. What’s the catch? If you’re a strong writer willing to put in the necessary work, there isn’t one. But there are plenty of benefits. Have you ever dreamed of working in your PJs from […]
Meghan McKenzie | Posted on
10 min read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
Rick Leach | Posted on
11 min read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
12 min read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
5 min read
You’ve got solid statistics to round out your article but aren’t sure how to format them. Should you use the percent sign (%) or spell out percent in full? Percentages can be pesky, but if you follow AP Style percent formatting, it’s easy to incorporate these statistics into your writing. Read on for an easy-to-understand […]
6 min read
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
13 min read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.