Meghan McKenzie | Posted on
10 min read
Online shopping has grown by almost 50% in the last five years, and in 2019, more than 1.9 billion people worldwide will turn to the web to make purchases. By 2021, that number is expected to climb to 2.14 billion. With a growing number of potential customers, it’s not surprising that competition in the eCommerce […]
Rick Leach | Posted on
11 min read
Ever searched for a simple recipe online, only to find yourself trapped in a seemingly endless scroll past a blogger’s life story before hitting the actual ingredients list? You’re not alone. This phenomenon isn’t just a test of your patience — it’s a glimpse into the complex world of SEO, where the battle cry seems […]
12 min read
Recent data shows that there are 4 million blog posts published every day, making it difficult to stand out online. If you’re having trouble coming up with unique ideas for your content, you’re not alone — ideation is a challenge for most content marketers. With so much competition, your articles and blog posts should […]
5 min read
You’ve got solid statistics to round out your article but aren’t sure how to format them. Should you use the percent sign (%) or spell out percent in full? Percentages can be pesky, but if you follow AP Style percent formatting, it’s easy to incorporate these statistics into your writing. Read on for an easy-to-understand […]
6 min read
If you’ve walked the SEO walk for even a mile or two, you’ve likely stumbled upon the challenges of Google algorithm changes. Google is in the business of serving up the highest-quality, most relevant pages possible for every search query, and it’s always tweaking its algorithms to do just that. But several times a year, […]
13 min read
Ninety-three percent of all website traffic starts with a search engine query. The result? It’s not enough for companies to just create good content — they also need to optimize content so it’s well received by search engines such as Google, Yahoo and Bing. The lion’s share of searchers will click a link on the […]
7 min read
Email dates back more than four decades, but it’s still got a lot to offer for businesses that want to connect authentically and powerfully with a target audience. If you think the email list is dead (or even dying) as a marketing tactic, think again. It’s alive and well, even among younger generations. According to […]
Meghan McKenzie | Posted on
7 min read
Harry Houdini used one. So did Johnnie Cochran. Sarah Palin hired her own, as did Naomi Campbell, Aretha Franklin, and (rumor has it) Alexandre Dumas. George Takei and Kerry Washington each have their own who specialize in social media. Ghostwriters are the secret forces hired to write some of the most recognized literary works in […]
8 min read
Let’s be real about what it means to have a successful freelance writing career. Aside from some excellent writing chops, pro-level customer service skills and a decent connection to the internet, you’re going to need at least a bit of luck and some well-defined hustle muscles. Work goes fast in the freelance world, and the […]
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