Meghan McKenzie | Posted on
20 min read
It’s 2020 – and the content distribution game is changing fast. Creating original, engaging content is not easy (though a good content writing service can certainly help). Yet, it is the least that’s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of […]
Meghan McKenzie | Posted on
20 min read
Ghostwriting is a tried-and-true profession and a powerful way to get content written when you don’t have the time, talent or desire to do it yourself. Whether you’re interested in publishing a book or just want more high-quality content for your website, hiring a ghostwriter puts you in some pretty good company. Did you know […]
Rick Leach | Posted on
9 min read
The right amount to pay a freelance writer in 2024 depends on many factors. You can’t spend more than your profit margin allows, but you also want to be fair to the talented folks churning out your white papers and blog posts. To help you get the most bang for your buck while protecting your […]
25 min read
What is E-E-A-T in SEO and why should anybody care? The answer to that first question is easy. E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness. The answer to the second question is that we all care because Google cares, and if we want our sites to rank, E-E-A-T is the acronym of the day, […]
Meghan McKenzie | Posted on
6 min read
With today’s content-heavy digital strategies, hiring freelance writers can be an ideal way to get the high-quality, high-volume, publication-ready text you need for your website or blog. Unfortunately, managing freelance writers, especially at scale, can create challenges that marketing teams are unprepared to handle. Before you decide whether freelance writers are a good fit for your […]
7 min read
With industry giants and mom-and-pop shops alike generating larger and larger percentages of their sales online, more opportunities are opening up for freelance copywriters. For many writers, freelancing is the dream: creating your own schedule, writing in your pajamas, ditching that awful rush-hour commute. Still, jumping into the freelance waters can be like plunging headfirst into […]
13 min read
Most web marketers will tell you that these days, long-form content for SEO is king. Long gone are the days when agencies cranked out threadbare, 500-word posts crammed with keywords designed to increase their clients’ search engine rankings. Today, it’s all about information-rich, keyword-savvy copy that fully satisfies searcher intent. According to Orbit Media’s 2021 […]
13 min read
The early days of SEO might be called the Wild West days of SEO. The fastest guns might have ruled the towns of the old west, but the fastest and most prolific keyword stuffers ruled digital marketing once upon a time. But those days are gone, and while there’s no new sheriff in town, Google […]
Rick Leach | Posted on
12 min read
If you’ve seen celebrity tell-alls on the shelves at your local bookstore, you’ve probably seen the results of ghostwriting jobs firsthand. In fact, according to Joe Queenan’s essay, which was published by The New York Times, public figures such as Nancy Reagan, Charles Barkley, Lee Iacocca, and the Mayflower Madam have all hired professional ghostwriters to […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.