New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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15 min read
There’s a lot of money to be made writing blog posts, landing pages, product descriptions and the like for all types of businesses, but there’s also a lot to learn before you can begin. This guide is intended to walk you through the basics so you can see success and start earning money with freelance […]
Meghan McKenzie | Posted on
16 min read
How to Create Original Content and Why It’s More Important Than Ever With so much information available online, it’s easy to get overwhelmed, especially if what you see isn’t useful or relevant to your needs. That’s where content marketing comes into play. Content marketing is the process of creating and publishing original content that helps […]
13 min read
When deciding on an important purchase, it’s not just about finding a great product with cool features that make you want to buy it. You also need to see how it fits into your plans and helps you reach your goals. This is where a business case study comes in. Business case studies are unique. […]
Meghan McKenzie | Posted on
14 min read
There’s content, and then there’s evergreen content. You might be thinking… “What is evergreen content, and why do I need it?” Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you’ll learn what evergreen content is, why it’s important, and how to create it. Let’s get started! […]
11 min read
The decision to create and publish an eBook can be driven by several factors that have to be weighed against the cost of creating an eBook. Maybe you want to create something valuable to offer your existing audience. Maybe you want to use an eBook as a lead magnet that you promote via social media, […]
Meghan McKenzie | Posted on
10 min read
Content writing and copywriting sound like interchangeable terms, and while their domains may overlap on occasion, they’re two different things that serve two distinct functions. Put simply, good content writing engages the reader by providing informative and educational content about your industry and brand. Good copywriting compels the reader to take a specific action, such […]
7 min read
Andre Shinyashiki, Yordan Alvarez, Pete Alonso, Kyler Murray, Nick Bosa, Luka Doncic… What do these people have in common? Each recently won their respective league’s Rookie of the Year award in the MLS, MLB, NFL, and NBA. Rookies aren’t always the best players on the field, and they often have skills to develop to become […]
Meghan McKenzie | Posted on
7 min read
According to Econsultancy, content marketing and writing skills are second only to data analysis when it comes to importance for marketers. And while many people can learn to craft grammatically correct, optimized copy, the fact is that writing is somewhat of a talent. Not everyone can infuse marketing copy with enticing voice or create an informational […]
Meghan McKenzie | Posted on
9 min read
If you’re not creating content for every step of the buyer’s journey, you’re literally leaking conversions and profits. Let’s look at how to support buyers’ through their journeys to maximize conversion rates and marketing ROI. Need a hand creating content? Connect with the best content writers on the web. What Is the Buyer’s Journey? The […]
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