New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
5 min read
When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]
Krista Morris | Posted on
17 min read
Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines prioritize certain factors? Because human readers prioritize them. In this way, search engines are the gate keepers of visibility. They aim to deliver the highest quality match to a user’s query as […]
Meghan McKenzie | Posted on
12 min read
You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]
5 min read
This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work led to the creation of the Internet. This seems deserving of a shout-out, because it’s quite remarkable that we can purchase a birthday gift, pay bills, and watch the cuddly pandas at the Smithsonian’s National […]
6 min read
When life gets a little unpredictable (2020, we’re looking at you), it’s good to have things you can count on: the sun rising each day, the ocean tides rolling onto shore, and the arrival of spring after a long winter. At Crowd Content, it’s our writers we count on when things get hectic. This month’s […]
Meghan McKenzie | Posted on
7 min read
Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]
Krista Morris | Posted on
10 min read
Fluff in writing refers to unnecessary language that adds length without adding meaning. Writers and editors might also call fluffy writing filler, padding, verbosity, wordiness, tautology or empty qualifiers. The result is readers spend more time parsing words and less time absorbing value. So, why does fluff matter? Fluff wastes space and reduces clarity. However, […]
6 min read
Life’s full of exciting milestones when you’re a writer. There’s the first time you finish a draft of your short story, the first time you see your byline published, and the first time you hit the submit button on a Crowd Content order. For Jenn MacDonald, the latter occurred on a summer day in 2019, […]
Meghan McKenzie | Posted on
7 min read
What is an advertorial? To answer that question properly, we have to learn more about the ancient art of storytelling. Everyone loves a good yarn. For thousands of years before the internet, traveling storytellers spread news, illuminating urban and rural communities by firelight. People waited excitedly for them to arrive, and then huddled together to […]
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