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Writer Spotlight: Hope Burris — A Prescription for Success

Michael Crichton is a best-selling author, but before that, he was a doctor. So were Khaled Hosseini, Tess Gerritsen, and Arthur Conan Doyle, to name a few. Medicine and writing appear to be vastly different fields, but with so many doctors carving out careers as authors, the two occupations must have something in common. Here’s […]

Proofreading vs Editing for Clarity

Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]

Writer Spotlight: Selina Kyle — Many Roads Lead to Crowd Content

These days, it’s hard to get lost, thanks to mapping apps that give turn-by-turn directions. There’s not always a single route to a destination, though, especially a community like Crowd Content. Our writers follow unique and fascinating paths to get here, whether they’re popping in as a side hustle, continuing already established careers, or hoping […]

Thought Leadership Central: How to Write a White Paper

Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]

Writer Spotlight: Melissa Spicer — The Making of a Marketing Writer

When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]

How to Optimize Website Content for SEO

Optimizing your website for SEO means creating considerate, helpful, and polished experienes for people— not focusing exclusively on algorithms. Why do search engines prioritize certain factors? Because human readers prioritize them. In this way, search engines are the gate keepers of visibility. They aim to deliver the highest quality match to a user’s query as […]

Online Marketing SOS: What is SEO Article Writing?

You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]

Writer Spotlight: Brianna Ford — It’s a Small World, After All

This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work led to the creation of the Internet. This seems deserving of a shout-out, because it’s quite remarkable that we can purchase a birthday gift, pay bills, and watch the cuddly pandas at the Smithsonian’s National […]

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