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Proofreading vs Editing for Clarity

Writing is a continual process of correcting and revising your work until it’s clear, logical and organized. A well-written article or blog post may look effortless, but a lot happens behind-the-scenes to get it to this point. Understanding the tasks involved in proofreading vs editing can strengthen your own writing abilities. Differences Between Proofreading vs […]

Writer Spotlight: Selina Kyle — Many Roads Lead to Crowd Content

These days, it’s hard to get lost, thanks to mapping apps that give turn-by-turn directions. There’s not always a single route to a destination, though, especially a community like Crowd Content. Our writers follow unique and fascinating paths to get here, whether they’re popping in as a side hustle, continuing already established careers, or hoping […]

Thought Leadership Central: How to Write a White Paper

Comprehensive marketing strategies include many different types of optimized content. Sales funnels often begin with social media ads, pay-per-click ads and other types of microcontent. Advertorials — ads disguised as regular articles — drive traffic to landing pages; blog posts do the same thing. Then you have long-form editorials and white papers. But what are white […]

Writer Spotlight: Melissa Spicer — The Making of a Marketing Writer

When you think back to what you loved to read as a child, what springs to mind? Maybe you were drawn to Roald Dahl’s irreverent Charlie and the Chocolate Factory, Madeleine L’Engle’s wonderfully fantastic A Wrinkle in Time, or Maurice Sendak’s classic Where the Wild Things Are. Or — bear with me here — maybe […]

How to Optimize Content for SEO: A Quick Guide

White hat vs. black hat SEO, LSI keywords, SERPs — what do these terms mean, and more importantly, how do they interconnect within the vast universe of SEO? As we venture into 2024, the landscape of search engine optimization continues to evolve at a breakneck pace. But what does optimizing content for SEO entail in […]

Online Marketing SOS: What is SEO Article Writing?

You’re an established business with a modern website, but you don’t get many visitors. Everything looks great, so why can’t people find you online? If you haven’t optimized your website, that lack of SEO might provide an answer. But what is SEO article writing, and how can it help you drive traffic? We’ll dive into […]

Writer Spotlight: Brianna Ford — It’s a Small World, After All

This installment of Writer Spotlight begins with a salute to two computer scientists — Vinton Cerf and Bob Kahn — whose groundbreaking work led to the creation of the Internet. This seems deserving of a shout-out, because it’s quite remarkable that we can purchase a birthday gift, pay bills, and watch the cuddly pandas at the Smithsonian’s National […]

What Are the Principles of Communication?

Great marketing depends upon great communication. Some might say, in fact, that marketing is a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your marketing content? In this blog post, we’ll explore seven […]

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