New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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2 min read
Every year, companies spend millions of dollars on Superbowl commercials. Many of these commercials are so good that there are people who watch the game just for the ads. Commercials like Apple’s “1984” that are still watched on YouTube today. What makes these marketing campaigns so effective? The Wow! factor. The Wow! factor is more […]
2 min read
When I first started writing online, I created a template in order to write my articles more quickly. I basically applied this template to everything I wrote, if I could even vaguely justify it. While this helped speed up my writing, it often prevented my message from resonating with my target audiences. This principle is […]
3 min read
In 1998 and 1999, best selling author Elaine Cunningham published short stories in Dragon Magazine that were small vignettes about the popular characters ElaithCraulnober, ArilynMoonblade, and DaniloThann. The purpose of these short stories was to market her novels by introducing these characters a new audience and to maintaining the interest of her past audience. While […]
3 min read
When I was growing up, the internet was this totally new concept and no one was really sure what it did. Now, however, that’s not the case. I can’t tell you how many times I’ve heard, “You can find anything on the internet.” It does seem true. No matter what you’re seeking, you can more […]
14 min read
Skip directly to the Complete Guide for Using Campaigns (Beta) Today, Crowd Content released the beta version of Campaigns. Campaigns is a tool that helps marketers organize and automate their entire content strategy. Campaigns allows marketers to plan their content calendar weeks, months, or even years in advance. The tool then automatically places content orders […]
4 min read
Not to brag, but, I’ve been around the block a couple times I have made the rounds in online writing circles, and, at one time or another, my work has appeared on almost every content writing site out there. I spent almost two years writing home improvement how-tos, and earned a pretty good living at it. […]
3 min read
A recent survey conducted by Hubspot on the difference, at least perceived by marketing gurus and sales agents, between content marketing and their now well-known phrase they coined, “Inbound Marketing” has several others experts in the field expressly in opposition of their findings. I look at ‘inbound marketing’ as a way of marketing and content […]
3 min read
Keeping up with SEO is the marketer’s biggest challenge, so it can be daunting to decide which resources will work best when finding the newest, most reliable SEO updates. Luckily, there are five sites that are “must follows” for all marketers trying to stay in the know with SEO. 1. Google Webmaster Central Blog Of […]
2 min read
As more blog post writers leap into the blogging pool, it is important to differentiate your blog and keep visitors coming to your site. With millions of blogs already in circulation on the web, using a few key tips can help you stand out from the crowd. Try Out Of The Box Ideas Brightpod recognizes that […]
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