If you are the owner of a business with an online presence, then you know it takes hard work to provide relevant and useful content to your readers.
However, providing useful content and promoting your awesome products or services is useless if you have no traffic on your blog.
Getting traffic to your blog is a must, so here are some great ways to accomplish it:
1. Become well-versed in the skill of content curation
Content curation is actually a pretty simple concept. In a nutshell, content curation means that you collect, edit, and present great articles, videos, interviews, and other popular content.
No, content curation is not plagiarism, and plagiarism has no place in your blog. Content curation is simply a way of piggybacking off an already popular and well-performing piece. Properly citing authors and making quotes can help increase your own traffic, as a result.
Content curation can take many different forms: a top ten list, a week in review, or even an article about a popular topic. When citing articles, it’s always a good idea to notify the authors of the piece you are citing because this will establish rapport and expand your network.
2. Have an effective outreach and seeding campaign
There’s just no getting around the fact that you need to be engaged in social networks, interact with people online, and promote your blog or business on the web.
There are several ways to do this: some people make a habit of commenting on at least five industry articles a month. Some develop a weekly newsletter to send to subscribers, and some join as many Facebook groups as they can.
Make sure that you fully participate in every blog and group you are a part of, and make sure that you do it without spamming.
3. Create a blog series
You must keep the readers you already have interested as well. One good way to do this is to create a blog series. Providing scheduled content helps build tension with the reader and generates long-term interest. Alternately, you could also use a “how-to” series.
There’s no single way to generate great website traffic, but by committing to one of these tried and true techniques you can make sure the content you’re carefully creating gets seen.
