New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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4 min read
Freelance writing is a profitable business when carried out with a proper, regular and committed structure. Building a strong and repeated client base takes time, patience and a few relatively straightforward ways that are all too often left by the wayside. These five ideas can assist freelance writers in capturing and building a strong client […]
Diane Chambers | Posted on
3 min read
Social media can reward writers in many ways, and all writers should have social media pages that they regularly update. One aspect of social media that isn’t always apparent, however, is the fact that social media can help you find exactly the information you need for an assignment. Save time and find unique content when […]
3 min read
Every year, content marketing changes and content marketing stays the same. Keeping up with it all can be more than a little confusing, huh? In the hopes of achieving reader engagement and building an impressive following, most marketers will be publishing daily and weekly blog posts in 2016. How can you be sure all of that […]
3 min read
Your content doesn’t always have to showcase your brand for your marketing campaign to see some positive results. So how exactly does someone publish great content that isn’t about themselves? Brand Content: Do Readers say Yes or No? The whole purpose of publishing information to your blog is to promote your brand. You know that and […]
3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
3 min read
Freelance writing can accommodate a lot of lifestyles, providing an effective – and fun! – way to make extra cash while indulging in a passion for words and witticisms. And it’s perfect for college students! I stumbled into freelance writing during the second semester of my junior year of college, in early 2010. My on-campus […]
3 min read
I like to bake from scratch. You might be wondering what baking has to do with writing. I think that the philosophy is the same. When baking from scratch, there is no short cuts that are used in a recipe such as pre-made and packaged foods, it requires more effort and elbow grease to get […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
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