New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
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3 min read
Your content doesn’t always have to showcase your brand for your marketing campaign to see some positive results. So how exactly does someone publish great content that isn’t about themselves? Brand Content: Do Readers say Yes or No? The whole purpose of publishing information to your blog is to promote your brand. You know that and […]
3 min read
If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness. Defining Episodic Content and Why It Works If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead […]
3 min read
Freelance writing can accommodate a lot of lifestyles, providing an effective – and fun! – way to make extra cash while indulging in a passion for words and witticisms. And it’s perfect for college students! I stumbled into freelance writing during the second semester of my junior year of college, in early 2010. My on-campus […]
3 min read
I like to bake from scratch. You might be wondering what baking has to do with writing. I think that the philosophy is the same. When baking from scratch, there is no short cuts that are used in a recipe such as pre-made and packaged foods, it requires more effort and elbow grease to get […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
4 min read
Creating compelling content is the first and foremost duty of any content marketing writer. But simply writing one great blog post, article, or white paper doesn’t compel your audience to read the next piece of content you create. Unless you actively work to build a relationship with your audience, each piece of content will be […]
4 min read
As I previously discussed in the first part of this article, trust and control are often at odds in the client / writer relationship. We’ve already seen the potential problems that arise when a client insists on too much control, but equally dire problems can arise when a client doesn’t maintain enough control or a […]
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