3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
4 min read
Creating compelling content is the first and foremost duty of any content marketing writer. But simply writing one great blog post, article, or white paper doesn’t compel your audience to read the next piece of content you create. Unless you actively work to build a relationship with your audience, each piece of content will be […]
4 min read
As I previously discussed in the first part of this article, trust and control are often at odds in the client / writer relationship. We’ve already seen the potential problems that arise when a client insists on too much control, but equally dire problems can arise when a client doesn’t maintain enough control or a […]
3 min read
Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]
2 min read
If you are the owner of a business with an online presence, then you know it takes hard work to provide relevant and useful content to your readers. However, providing useful content and promoting your awesome products or services is useless if you have no traffic on your blog. Getting traffic to your blog is a must, […]
6 min read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
3 min read
Instagram may be “just a bunch of photos” to some, but it’s one of the fastest growing platforms available to modern content marketers. According to Content Marketing Institute, brands’ use of Instagram grew 17% in 2014 alone. If you’re not already reaching customers on Instagram, it’s time to start. Instagram’s Benefits for Marketers With more […]
3 min read
Since the United States Declaration of Independence named “life, liberty and the pursuit of happiness” as the unalienable rights of man, we’ve tried to understand what exactly that means. Self-employed freelance writers are no exception. In today’s marketplace freelance writers and the self-employed are pursuing happiness, but falling short.This is because they are failing to understand their minimal viable product […]
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