New Case Study
A leader in the online vision care space, 1-800 Contacts had already built a robust content ecosystem featuring educational articles, detailed product pages, and user-friendly browsing experiences
Read the Case Study 
3 min read
I like to bake from scratch. You might be wondering what baking has to do with writing. I think that the philosophy is the same. When baking from scratch, there is no short cuts that are used in a recipe such as pre-made and packaged foods, it requires more effort and elbow grease to get […]
7 min read
There is a lot of discussion about researching keywords and optimizing blog posts and both of those topics are key components of crafting effective content. However, the most time consuming aspect of my most powerful and convincing blogs is researching relevant and compelling support for my topic. Not only do links to high powered authorities with well […]
3 min read
When it comes to company websites, the user experience often reigns supreme. The design process is focused almost exclusively around how a customer will experience a website, ranging from information architecture to interface design. The time and energy is frequently focused on the technology and the details, leaving the information presented on a site behind […]
3 min read
A classic digital marketing tip is to know your audience. But who is your audience? Some businesses have no idea. Others think they know, but are sadly mistaken and losing out on valuable revenue. Knowing your market is a big part of effective content marketing, and the sooner you find out, the more effective your strategies will […]
4 min read
Creating compelling content is the first and foremost duty of any content marketing writer. But simply writing one great blog post, article, or white paper doesn’t compel your audience to read the next piece of content you create. Unless you actively work to build a relationship with your audience, each piece of content will be […]
4 min read
As I previously discussed in the first part of this article, trust and control are often at odds in the client / writer relationship. We’ve already seen the potential problems that arise when a client insists on too much control, but equally dire problems can arise when a client doesn’t maintain enough control or a […]
3 min read
Everyone wants content that’s meaty. You never go in and ask for the smallest burger with the driest piece of meat. You want all the fixins’. When content is meaty, meaning when it has the right amount of links, sharable information, tips, pointers and ideas, it’s viable. It’s like that hot new emoji everyone is […]
2 min read
If you are the owner of a business with an online presence, then you know it takes hard work to provide relevant and useful content to your readers. However, providing useful content and promoting your awesome products or services is useless if you have no traffic on your blog. Getting traffic to your blog is a must, […]
6 min read
Tired of having potential customers scroll past your business? Blogging for local SEO is the cornerstone of a winning content marketing strategy for businesses with a physical location. It’s your chance to position yourself as a trusted authority in your niche and community — and to appear in prime position in local searches. When done properly, […]
Receive expert advice on content creation, SEO and content marketing delivered to your inbox each week.